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COW Blogs : macworld
Apple adds function, delivers on promises for FCPX with 10.03 update
By: gary adcock on Jan 31, 2012 at 5:43:19 am

Macworld.Com has my take on the FCPX Update that landed this morning. ...


First of the thoughts from Macworld
By: gary adcock on Jan 30, 2012 at 8:51:08 pm

OK, its called iWorld/ Macworld for a reason. ...


Off to Macworld - follow my twitter feed to see what's there
By: gary adcock on Jan 26, 2012 at 4:04:22 am

So once again we start the year with Macworld now more of an iPhone /iPad show rather than a place for the best in new toys and technology for Print and Moving Pictures. ...


Macworld Day Two.
By: gary adcock on Feb 12, 2010 at 1:17:43 pm

OK. well the show floor is still completely packed. Cool things Volume 2. very cool utility belts for tech geeks, as first I thought they were kinda flimsy, but when I actually got to use one of the holster models, I changed my mind. I see scads of uses for the production community. Sennheiser, has one of the best sales I have ever seen, everything they make is on sale for 50% off MSRP at the show, ME66 shotgun mikes are $200!!. I do mean everything, even the ENG mike kits are on sale as are All Neuman mikes. This...

urban tools

Macworld Day One - Take 2 OMFG!!!
By: gary adcock on Feb 11, 2010 at 1:14:43 pm

Ok, to all of the nay sayers, this Macworld, while with a smaller number of vendors than the early years is a hit. The show floor is absolutely packed with people, to the point where I decided to step back and take a look as some of the cool things I have already seen amid the chaos. One thing to the iApps developers- get off your butts and talk to people, I walked thru the area just prior to the shows "official" start time and of the 60 or so developers only 2 responded to my inquiries So here we go...


Macworld Day One.
By: gary adcock on Feb 11, 2010 at 9:15:25 am

OK So the first day of the show starts at Noon, WTF? And I don't know about anyone else, but I have no desire to be on the show floor Saturday with every school age child in the Bay area. I got a sneak peak at new versions of Anime Studio Pro from Smith Micro- very cool app for 2D animations ( ala Family Guy) and a look at the upcoming release of the "New" version of Poser, an app I have played with since it's early days at Fractal, I am looking forward to once again working with Poser for Pre-comping...


Macworld and the Chicago Quake.
By: gary adcock on Feb 10, 2010 at 10:16:42 am

wow, how many people do you know that come to San Francisco just to get away from the snow and earthquakes in Chicago? 12 inches of snow and a 3.8 magnitude earthquake in one day. I have no idea how much of my glass is still on the shelves. lets hope most of it survived....


Heading to Macworld Slowly.
By: gary adcock on Feb 9, 2010 at 7:59:16 am

OK this looks like its going to be my last MWSF. As a member of the working press (I write for Macworld LLC and Creative Cow), 90% of the advance PR info I have received has been ipod or iphone related. While not bad, not really worth my time to spend a week in SF looking for something to talk about. I am however looking forward to a hands on with an iPad. It will be good to catch up with the few of you that will be at Moscone, if you see me say Hi. Otherwise I will send snippets from the...


The PCIe Based Storage Revolution in Creative Content Creation
By: Andrew De Lara on Sep 19, 2008 at 3:02:38 pm

The PCIe (PCI Express) standard will have a disruptive impact on the business and workflow processes in video/production/post production/etc. Leading storage vendors are catching on to the idea as we speak. The industry currently faces technology challenges in dealing with the continual purchasing of storage equipment to keep up with the rising needs of performance and archiving...

mac os

My First Blog
By: on Feb 4, 2008 at 11:02:09 am

Just logging on to say hello. I m about to launch a new video production business in New York and will need all the Cow help I can get. My partner and I are currently producing marketing and pr video for numerous international clients and will continue with these projects, but have plans to open our creative window a little wider to include short and long form advertising for the internet, documentary, website development and indi shorts and features. We have a great creative pool to pull from and look forward the the challenges in our first year. I will...


Shane's MacWorld 2008 Wrap Up.
By: Shane Ross on Jan 28, 2008 at 7:29:25 am

When Steve Jobs was giving his keynote speech for MacWorld 2008, my buddy Jared and I were standing in the CalDigit booth, both of us staring at our iPhones...parked on the MacRumors site and reading the announcements as they came. That s right...we BOTH had our iPhones out. Wy didn t we just look at one and conserve the other s battery? We were excited. WE ARE MAC ADDICTS! And last year the keynote was exciting. But, with each announcement, our excitement faded. iPhone update? Now I can make my icons dance. Now what? Oh, I can find where...


Media Managing to Smaller Sizes
By: Shane Ross on Jan 28, 2008 at 7:26:13 am

Until this weekend I have avoided the Media Manager, which has been dubbed the media mangler for good reason. In the past, when you used the Media Manager to do anything, it would produce varying results....none of them the correct ones. It still has issues with SPEED CHANGES, but that is because actual media isn t made. But other than that, its reputation has improved.So, here I am working on a project, that documentary trailer that was shot HDV and that I captured as ProRes and DVCPRO HD. I settled on editing it using the DVCPRO HD captures, because I...


MacWorld Best of Show: this killah, crazy NEC monitor. I want at least 3 of them.
By: Tim Wilson on Jan 25, 2008 at 7:56:22 am

Shane Ross hipped me to this. Until he posts his MacWorld ruminations, I ll tell you about it. The Apple Cinema Display is just fine, thanks -- but here s a 30-inch monitor that s faster and brighter, with higher contrast and a wider viewing angle. It can be hardware calibrated - way way WAY overdue for ACD. (Professional monitor? Hmph.) 2560x1600 res, dual DVI including HDCP-encryption and analog inputs, 12-bit LUT... Now throw in automatic backlighting and pixel-level adjustments to ensure uniform color across the screen and across time. Did I mention killah and crazy? It is. Of course,...


Best MacWorld in years: my elaboration. (And yes, plenty here for Windows folks.)
By: Tim Wilson on Jan 22, 2008 at 6:58:39 pm

Within freaking MINUTES of the COW newsletter going out this week (Jan 22 08), people were on my case arguing with my assessment of this as the best MacWorld in years. So I figured I should answer once, and point everybody else here. As I teased in the graphic but will say here straight out, this was the weakest set of announcements from a MacWorld keynote that I can remember. And while I ve missed the last couple, I ve been to nearly all of the other MacWorlds, on both coasts (and both east coast cities). That includes shows where...


MacWorld News Not to Lose, part 5: Magma?! Iomega?!
By: Tim Wilson on Jan 22, 2008 at 5:15:05 pm

Maybe these folks have stayed on your radar, but definitely not on mine. I was going to call this Where are they now? but the story is more Behind the Music. Once you know they re alive it s easy enough to track them down, but unless you re really old yourself, somebody really old needs to explain what the big deal is. Magma was one of the companies we saw as real live heroes back in 1997. This is the year that the Power Mac and its 6 PCI slots gave way to the G3 with, appropriately enough I...


If a blog falls in the woods and there's nobody their to read it...
By: e. eric johnson iii on Jan 22, 2008 at 1:16:18 am

... does it make a sound or have any relevance? ...


MacWorld News Not to Lose, pt 4: combo toilet paper dispenser...AND iPOD DOCK!!!
By: Tim Wilson on Jan 18, 2008 at 1:47:04 pm

Now THAT S what I m talking about! None of this I m going to MacWorld to check out the professional video news bullshoes. What? You think is 1995 or something? No way, man. Feel free to pooh-pooh Apple s news, because the one and only reason to go to MacWorld anymore is to check out iPod doo-dads. Pun intended. But no kidding. This is a combination iPod dock and toilet paper dispenser that they just ROLLED out. Holy crap!   Seriously. This is a real live iPod dock with stereo speakers that sits right on top of your toilet paper...


The MacBook Air as a Final Cut Pro video editing machine
By: Paul Escandon on Jan 18, 2008 at 8:18:03 am

Everyone is talking about the new MacBook Air that was announced by His Jobsness yesterday at Macworld 2008 in San Francisco. I think you ll find that the majority of people s initial reactions are not glowing and positive as is the buzz with most newly announced Apple products. Yesterday was a far cry from the fan fare surrounding the iPhone announcement last year at Macworld or even all-but-forgotten Mac Mini in 05. I m a professional video editor so I m going to be looking at the product from this specific professional point of view and trying to see...


Macworld product news not to lose, part 2
By: Tim Wilson on Jan 15, 2008 at 4:39:21 pm

Not necessarily hardcore pro gear, but gear that pros will definitely use. Actually, this is pro tool: a 640MB portable raid from the highly respected folks at Sonnet. It s built on 2 2.5 in drives for a crazy small size: 5.9 x 6.2 x 0.72 inches! This is insane, in a good way. Also runs at TWICE the speed of FW arrays. Iogear makes a number of products that may already be part of your kit, but here s a new one that REALLY caught my eye: a KVM switch with 2 DVI ports! AFAIK, this is the first...


MacWorld news you shouldn't lose, part 3
By: Tim Wilson on Jan 15, 2008 at 4:38:26 pm

The newest news: our friends at G-Technology have been acquired by Fabrik Inc . They re a California company whose previous offerings were in the consumer space, but who were interested in G-Technology for their Mac and professional content creation orientation. G-Tech also announced the world s first 500 GB 2.5 external drive -- bus powered over FW, no less. (It also supports USB 2.0.) They also have an update to the G-RAID mini line, now up to 1TB, also a triple interface device (FW 400 and 800, USB). The details aren t up yet, but we can assume it...


MacWorld Keynote a little Ho-Hum for me. You?
By: walter biscardi on Jan 15, 2008 at 12:29:59 pm

I don t know, maybe I m missing something here, but overall, the announcements are a bit ho-hum for me. Super thin laptop , ok, but I would have preferred a mini laptop, something smaller like the size of a portable DVD player. Movie downloads , ok Netflix was already doing that. Time Capsule , ok the Mac Mini re-branded as something else Am I missing something here. Haven t seen the entire keynote yet, but nothing really jumps out and says Dang! I have to have that! Walter Biscardi, Jr.


MacWorld product news not to lose
By: Tim Wilson on Jan 15, 2008 at 6:22:04 am

The day before the keynote is usually very very quiet, which has always surprised me. Why NOT try to get your story heard before the big wave hits? Maybe there will be more news later in the week, but here are a handful of stories for media creation pros that shouldn t get lost in the flood.  Maxon To Showcase 3D For The Real World At Macworld 2008 I list this one first because it affects the most apps: render straight out to popular editing and compositing applications including After Effects, Final Cut, Shake, Combustion and others, on the MAC...


Mac Pro (8 core) RAM available on 3rd party sites
By: walter biscardi on Jan 15, 2008 at 5:50:25 am

While spec ing a new Mac Pro (8 core) system today, I found that RAM is now available at 3rd party sites. At it s almost 50% less than Apple s pricing. 4GB RAM at Crucial - $269 4GB RAM through Apple Store with Mac Pro - $500 has the same RAM for $229, though they only list the 3.0ghz as the top of the line machine, not the 3.2Ghz so I would check with them before purchase. Other World Computing ( has their own RAM for $249.99 Nice to see the 3rd party sites have caught up...


MacWorld reporting: Gary Adcock, pt. 1. The West Hall
By: Tim Wilson on Jan 15, 2008 at 5:37:53 am

Largest MWSF show floor since 2000 With the addition of the Moscone West convention hall, Apple has ended the easy traverse between halls in the underground passage between the ever familiar North and South Halls. Had this years Macworld show been held at its usual first full week in January, I might have been a little more upset by the move. Yet Show management has moved a few new booths into the new space. Places to see in the West Hall- Berkley School of Music has a large booth with seating dedicated to showing and teaching about creating and editing...


MacWorld Mini-Laptops? You heard it here before!
By: walter biscardi on Jan 14, 2008 at 4:57:21 pm

The big buzz leading into tomorrow s keynote speech from Steve Jobs at MacWorld is the potential announcement of a mini-laptop, possibly along the size of a portable DVD player or smaller. Just a reminder that we have discussed this very scenario back in March of 2007 right here on this blog! Back then it was just a what if question. Now it s possibly a reality in less than one year from that entry. I m really curious to see if our discussion turns out to be a winner tomorrow!...


MacWorld report, courtesy Claudia Crask, pt. 1
By: Tim Wilson on Jan 14, 2008 at 6:48:39 am

I ve asked the Cows I know are at MacWorld to send along reports as they get a chance. Claudia is one of the hosts of the SF Cutters UG here at the Cow. Based in San Francisco, this was the world s first FCP UG. This is what Claudia has to say so far: Here is what I think is interesting to look at and a little why especially for the film video person Business Software: Now there is a real choice of dynamic software on the Mac, I talked today to business people dismantling their PCs and running...


Apple buying Adobe? Again.
By: Tim Wilson on Jan 14, 2008 at 6:12:04 am

Robert Cringely is one of the higher profile tech pundits, and like all pundits, is only barely credible based on predictions coming to pass. But he brings up again the possibility of Apple buying Adobe .  Actually, he says flat out it s going to happen. His reasons are a teensy bit more interesting this time, plus inside sources, but I wasn t persuaded before and I m not now. He uses the Final Touch acquisition as an example of Apple s commitment to pro apps, and it is...but Final Touch wasn t a $36 billion purchase, as Adobe is...


MacWorld: So it begins
By: Tim Wilson on Jan 14, 2008 at 5:29:57 am

Let s get some of the speculation out of the way before the actual news begins.  Here s what purports to be a leaked outline of Steve s keynote . Right. Still fun to read: How can speculation be more substantial than the supposedly leaked keynote? When it s this substantial.  Best guesses I ve seen about the one more thing.   Not just keynote speculation, but some ideas of potential news all over the show. My favorite: Jay-Z and Apple starting a label together. I really really doubt it, but that would be the coolest thing that came out...


Macworld 2008
By: Shane Ross on Jan 14, 2008 at 4:49:01 am

MACWORLD Yup...I m going. And I will be working for the same company I have been all year...CalDigit. And they will have new and exciting products they will be announcing. Pretty cool ones. I ll talk more about them after the show, or during the show AFTER the announcement. So I ll be at the booth. Not in my NEON ORANGE shirt they made me wear last year. Ugh. Nope...Navy Blue. Whew. Much better. And I ll be giving two demos while working the booth. The P2 workflow with FCP 6 and a field package...and utilizing an I/O HD in...


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