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COW Blogs : commercials
They're baaaaack: Super Bowl Commercials selling out
By: Tim Wilson on Aug 30, 2009 at 8:21:27 pm

The Hollywood Reporter reports that 65% of the 2010 Super Bowl is already sold out, including all of the first-half "A" spots. The prices are running in the $2.7-2.8 million range - just off the 2009 rate (as high as $3 mil, but largely in the $2.8-2.9 mil range), but still ahead of 2008. It's not that CBS doesn't have its hands full, and its work cut out for it. Last year at this time, NBC had already sold 85% of its spots - but they're feeling good about getting there in fine shape. It's certainly far from the cratered, post-apocalyptic...


The Art and Science of Joseph Kosinski
By: Tim Wilson on Apr 26, 2009 at 2:54:24 pm

I noted in my entry on the Tron sequel that a speedy look at Joseph Kosinski’s IMDb profile reveals virtually nothing -- not even his birthday. I’m amazed that nobody has gotten around to it yet, but he doesn’t even have an entry at Wikipedia. (I wonder if it's related to the absence of an entry on the Tron sequel. Probably. The only power in the universe I can think of that's more powerful than the masses converging on Wikipedia is Disney.) And so we ask, who is this man, and why is he directing the sequel to Tron? I first discovered...

joseph kosinski

You can place your product right here
By: Tim Wilson on Oct 28, 2008 at 11:30:00 am

Mike Cohen made a very interesting post on commercials and product placement. I commented on it there, so won't repeat it here. So when he began by mentioning "Terminator: The Sarah Connor Chronicles" – which I like a lot – I was reminded of a recent episode where the actor Brian Austin Green stepped out before the show began in his character costume and makeup, and announced that Dodge was sponsoring that episode. I liked this a lot too. It took what can be a very cynical arrangement and put it front and center, where we could evaluate it ourselves....


Crazy for you commercial
By: alex timofeev on Aug 1, 2008 at 11:13:21 am

Animation created by TOONDRA animation studio (

commercials, dumb ad of the week
By: walter biscardi on Jul 11, 2008 at 6:53:08 pm

Ok, my dumb advertisement of the week.  I m seeing an ad for show up again and again on cable channels.  They promise to get your computer running fast again by removing spyware and all those nasty little things that can slow down a computer on the internet. A disclaimer on screen points out this only works on PC Computers.  (this is funny too, but more on that in a moment).  So why is this ad so dumb?  They prominently feature an iMac an an iBook.  Yes, an iBook.   In fact, the computer shown more than any other...


Festival Laurels for your award-winning movie
By: Noah Kadner on Jun 27, 2008 at 2:08:39 pm

Ok so first you have to win some festival awards or at least be an official selection. Then you have to be on Windows. That said here's a very cool application that will make the creation of festival laurels for your movie's poster, DVD box, etc very simple. ...


Internet Killed the Video Star
By: Aharon Rabinowitz on Jan 10, 2008 at 7:41:48 am

Hi everyone - I ve been pretty silent for the last few months because I ve been hard at work on a new Creative Cow Master Series DVD - Internet Killed the Video Star: A guide to Creating Video for the Web. The 4.5 hour DVD will be available very shortly. Feel free to spread the word. Here s the basic description of the DVD: Whether you’re posting video for a client, putting your demo reel on-line, creating a video podcast, or building video training for the web, the Internet is conspiring to keep your work from looking its best....

after effects

Am i the only one....
By: adam taylor on Aug 14, 2007 at 10:03:11 pm

...who gets really bugged by typo s in advertising? I m thinking specifically about a certain little ad window that has been on the Cow for months. In fact as i type this - its right next to my text entry window. I can t comment on the product, it looks pretty good but its winding me up with its blatantly incorrect spelling! If you insist on having a typo - please don t flash it to attract my attention Fibremax / Promax - please take note....simultaneously has two l s. Not one. I think i d better have a...


Art for Art's Sake?
By: Julia Camenisch on Jul 17, 2007 at 12:47:56 pm

Talking to a fellow media professional recently, and they commented that the type of art they prefer to do now is simply for artistic expression rather than for communication. And that got me thinking about what the role of art in our (often) very utilitarian profession is and should be. I guess I default towards art only being a worthwhile investment when it clearly communicates. And yet I m beginning to feel that there may be value to self-expression that doesn t have as its primary goal communication. Exploring and discoveirng - that s how our craft is honed, and...


Video VS Still Images
By: Jacki Schklar on Jul 4, 2007 at 8:33:53 am

I have been thinking about this for a couple of years. My background is over ten years of still photography experience and only a couple in video/multimedia. After seeing all the assorted multimedia applications with so many bells and whistles, this kid with the camera , who had never put it down, did just that.  I moved from Tennessee to Maine and enrolled in a video/multimedia production Associates program because I felt behind and limited in technologies, which I was. Began an internship with a CBS affiliate two weeks into it. Was hired after my first semester. Hardly touched a still camera in Maine. Very...


Lighting Faces
By: Julia Camenisch on Jun 28, 2007 at 5:06:28 pm

Watch this. When you first watch through the commercial, you hardly notice the faces, but on the second run, watch differently. Pause on the clearly seen face shots and identify whether the lighting is hard, soft, motivated, unmotivated, stylistic or natural. It s amazing how a light s color and texture can so tranform the feel of a scene....


I hate painting
By: Julia Camenisch on May 26, 2007 at 7:32:35 am

...and I hate cleaning up afterwards. Just thinking about the massive clean-up effort after this Sony Bravia Commercial makes me tired. But all that being said, when you see an amazingly executed commercial, do you ever wonder how they did it? Take a look at this behind the scenes short and you ll discover how....


ArtBollocks - Are we all guilty?
By: adam taylor on May 2, 2007 at 6:00:12 am

I have toyed with the notion of having a blog for a while now, but only yesterday did i actually find something worth discussing online...namely Artbollocks, and how it pertains to the video industry. If its a term you are not famiiar with let me explain....It refers to the way "artists" justify what they do by means of pretentious, overly complex and fanciful descriptions validating whatever creative decision they have finally chosen to take. I was reminded of this just yesterday, when visiting a major exhibition of works by an internationally renowned (and for the sake of this blog -...

creative cow

There is such a thing as free quality music...
By: Julia Camenisch on May 1, 2007 at 12:22:26 pm

Wow. I just got done listening to music at , and was quite impressed with the quality/price ratio. Only seven bucks for these songs? I don t know how this company makes a profit, but if you need some music, get it from here before they raise their prices! In fact, if you use this address: , you get one free song for opening an account. Hey, don t be slow in clicking that link. Do it now! You can always come back and finish reading this blog later......


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