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COW Blogs : Avid
Teach Your Children Well, Teach them Avid
By: Gary Bettan on Oct 13, 2014 at 9:34:29 am

Avid is the NLE tool of choice for Hollywood, Broadcast Television, Film Makers and Post Production facilities. While other NLEs may claim to be used for a few select programs, almost every Oscar and Emmy winning program was cut on an Avid. Being an Avid editor still means something, and if you want your students to have the best real world training and experiences to launch their career, you need to make sure you are teaching them Avid Media composer. I'm not saying it's the only NLE to teach them, I'm saying that if you don't teach them Avid, you...


Videoguys Summer Update, June 2014
By: Gary Bettan on Jun 20, 2014 at 11:23:34 am

It's been a very busy year for us. We've seen a ton of new products introduced and we've picked up some new product lines. ...


Understanding the new Licensing Options of Avid Media Composer Software
By: Gary Bettan on May 22, 2014 at 11:17:24 am

At NAB2014 Avid announced that editors would now have several choices on how they can purchase Media Composer. Avid has now released the latest version (MC8.0) in all the new licensing options. Videoguys has put together a detailed FAQ with explainer videos to help you better understand your options. This blog post is intended as an overview to quickly help you understand the differences. ...


Videoguys' Guide (with Video) to Avid Media Composer | Software
By: Gary Bettan on Apr 23, 2014 at 6:57:07 am

Avid Media Composer | Software is now available in 3 license types making it the perfect professional editing solution for everyone. ...


Now is the time for Avid Media Composer 7
By: Gary Bettan on Feb 25, 2014 at 3:53:07 pm

ATTN APPLE Final Cut Pro users: ...


ACM 6.5.2 bin can't open in project
By: Andrey Poluboyarinov on Jun 26, 2013 at 5:58:11 am

Hi! ...


Avid Wants You Back! Your Avid Xpress Pro or Xpress DV dongle is worth $500!!
By: Gary Bettan on May 23, 2013 at 6:43:54 am

Upgrade to Avid Media Composer 6.5 for just $488 and get a FREE Upgrade to Media Composer 7 when you order before 6/14/13 at ...


Videoguys Insider Update May 2013
By: Gary Bettan on May 21, 2013 at 6:03:34 am

It's been a very busy spring for all of us at ...


Here is the long-awaited integration with AVID!
By: Nalan KOC on Apr 18, 2013 at 5:21:20 am

Metus, -recently an AVID licensee, adds DNxHD support to INGEST. It is now possible to capture in Avid compliant DNxHD Op-Atom MXF files with Metus INGEST. INGEST also creates an AAF file in the capture directory. If the captured MXF files are available in the Avid Media Folder (directly captured, or copied into, afterwards), the AAF file imports without any rendering into Avid projects. All DNxHD profiles are supported. ...


On the Post Production trail at NAB 2013—Day 1
By: Dennis Kutchera on Apr 9, 2013 at 8:34:03 am

A little Pre-NAB ...

DaVinci Resolve

Videoguys: We Are the Video Editing & Production Experts!
By: Gary Bettan on Feb 21, 2013 at 12:47:46 pm



Avid Media Composer Crossgrades & Symphony Upgrades
By: Gary Bettan on Feb 19, 2013 at 5:46:22 am

We still have Media Composer Crossgrades and Symphony upgrades in stock. We’re promoting them at $949 with a free Class On Demand training card. We've also got some great bundles with Nitris DX hardware and Avid Artist Color. ...


Avid - Batch Importing
By: Michael Hancock on Jan 14, 2013 at 10:41:27 am

Here's a video tutorial I put together covering the batch import function in Avid Media Composer/Symphony. This tutorial covers the basics of batch importing in Avid, and includes replacing a file with another file so it will auto-update across sequences, renaming clips in your bin then finding the original imported file name, batch importing with an alpha channel, importing a file with audio then replacing only the video portion, caveats to batch importing (the importance of file duration), and batching importing groups of clips that have moved from their original location. ...


Testing Strawberry by Flavoursys
By: Steve Modica on Jan 3, 2013 at 2:38:12 pm

I did some testing with Strawberry from Flavoursys last week. Flavoursys provides software for project sharing and project management for video post-production. I’m happy to report that this is one of the most exciting new products I’ve had a chance to work with in a long time. ...


Videoguys' Guide to the Avid 25th Anniversary Crossgrade and Upgrade promotions
By: Gary Bettan on Dec 4, 2012 at 11:03:24 am

We've put together this little FAQ to help you better understand Avid's professional editing software, the promotions being offered by Avid, and the amazing bundle specials available now until December 14, 2012. ...


Embracing Failure - My First Feature (The Impersonators)
By: Kylee Peña on Sep 6, 2012 at 9:17:42 am

This is an on-going post-production diary I'm keeping while I cut my first feature, The Impersonators , an indie comedy. ...

independent film

Learning to Walk Again - My First Feature (The Impersonators)
By: Kylee Peña on Sep 2, 2012 at 9:22:22 am

Post officially began the day before the production wrapped, which also means my sleep schedule has officially switched from iffy to erratic. Perhaps the toughest thing about having a creative side project for me is that I tend to work best on these things very late at night. That doesn't really mesh well with a day job you have to get up in the 5AM hour, but sleep is for the weak. That being said, prying yourself away so that everything else in life doesn't suffer is easier said that done. ...


Avid Autosync DSLR Video to Audio Sync Workflow, Bug and Workaround
By: Dennis Kutchera on May 27, 2012 at 9:46:36 am

I found a rather frustrating bug and workaround in Avid Symphony 6. We recorded time code from the audio recorder to the audio track of a Canon 7D. We then AMA linked, transcoded and had Avid read the audio track timecode into Auxiliary 1. Then for the audio clips, we imported, took the source time code and copied it to Aux 1 of each clip. Now we should be able to put everything in one bin and Autosync. ...


Here we go! Blogging everything Avid and anything tech!
By: Dennis Kutchera on May 19, 2012 at 7:28:40 am

I've somehow got my user messed up here at the COW with three accounts. My original account dates to the first week of Creative Cow and we are trying to get my split personalty merged back into one. That's causes me some confusion, so I've never really utilized my blog here on the COW. While Ron is trying to unravel my user account, it seems like this version of me functions normally (no jokes please!). ...


Using the iMac to replace "Big Iron" desktop workstations. A consideration
By: walter biscardi on Apr 9, 2012 at 5:55:52 am

If you’ve been following along the past few months, you know we’re testing a very nice Dell Workstation as we plan the immediate future of our company and what computers might replace all the Mac Pros we currently run. Since we’re an Adobe / Avid centric shop now, the Dell shows us how we might work in a cross platform world. ...

Adobe Premiere Pro

Because you asked.... More on our Switch to Avid Media Composer 6
By: walter biscardi on Mar 28, 2012 at 12:09:51 pm

Our short and sweet blog post yesterday about switching to Avid MC6 for our broadcast work touched off a flurry of requests for yet more information on our decision. Folks want to know “what specific features did it have that the others didn’t.” “Can you break it down feature by feature, why you made the switch?” ”You seemed so gung-ho about Adobe early on in your switch.” ...


By: Shane Ross on Jul 14, 2011 at 12:57:12 pm

I will summarize to the best of my ability, what I heard and experienced at the Avid Event held at the Warner Brothers studio, Stephen J. Ross Theatre, July 13, 2011. To the best of my ability because I didn't take notes, didn't tweet, and had three Heinekens. ...


Avid - The Professionals Choice. Always was. It's that simple.
By: Gary Bettan on Jun 24, 2011 at 12:55:35 pm

Avid - The Professionals Choice. Always was. It's that simple. ...


Videoguys' Options for Final Cut Editors
By: Gary Bettan on Jun 7, 2011 at 12:25:28 pm

If you are a Final Cut Pro editor, unless you've been living in a cave up in the hills, you have heard all the hype about FCPX, the next generation of Final Cut Pro. I'm intentionally not calling the product Final Cut Pro ver 10, because it isn't a next version of Final Cut at all. It is a completely new application. They could have called it Norman or Wolf or Orange, because it is a brand new editing app called FCPX. When it ships it will be version 1.0 of FCPX, and with it will come all the bumps,...


Ethernet SAN - Taking the Next Step Forward
By: walter biscardi on Jun 2, 2011 at 5:14:00 pm

This week we’re finally going to be upgrading our ethernet based SAN, which as most of you know is a Maxx Digital Final Share system. And of course most of you also know is that Small Tree Communications came up with “secret sauce” to make editing HD video via Ethernet a stable reality. So Final Share SAN was really a hybrid between Small Tree technology and Maxx Digital RAIDs. ...

Final Cut Pro

When did video editors become prima donnas?
By: walter biscardi on Oct 12, 2010 at 2:34:44 pm

Two weeks ago "30 Rock" had a story arc involving the video editors of the show and how scary it was to go down to them. They controlled the video and you didn't want to piss them off or else you might not get your stories cut. Over the top humor that I love about 30 Rock and really made me laugh. And then it made me think, "Editors aren't really prima donnas, are we?" ...

final cut pro

Tom Petty, VENUE Technology and The Future of The Concert Experience
By: Adam Kranitz on Aug 24, 2010 at 8:26:00 pm

Life today under the big top ...

Live SoundVENUE

Inside Product Development Strategy with SVP of Products and Solutions, Chris Gahagan
By: Adam Kranitz on Jul 22, 2010 at 3:00:00 pm

As Avid s Senior Vice President of Products and Solutions, I m responsible for driving the overall product development strategy and making sure customer needs are addressed through timely product releases and updates. I d like to answer a few questions about product development at Avid, and show how we stay focused on our overall goal of helping customers to be successful....


What "The New Avid" Means for Customers: VP of Corporate Marketing Carter Holland Shares His Views
By: Adam Kranitz on Jun 14, 2010 at 9:33:00 am

One of my responsibilities as head of Corporate Marketing is to guide our brand strategy as we build a new, unified Avid identity. As you can probably imagine, I get a lot of questions from customers about this. People want to know why we're making this change, and why we think Avid can be stronger as a single company even though we serve multiple markets and many different customers. If you've read some of the other executive posts on this blog, you've probably seen comments about our brand transition and the rationale for doing it like how combining forces with...


Avid Embracing Third Party Hardware?
By: Dylan Reeve on May 27, 2010 at 2:17:16 am

An alert user on the Avid forum noticed this small quote from senior Avid managers meeting with users: Our goal is clearly to be more open. [...] We’re providing the SDK (software development kit) to 3rd party vendors so they can create drivers for Avid. Whether it’s AJA or Blackmagic… Everyone has their own favorite. We recognize the need for low-cost I/O. We will provide the SDKs to these folks as we have with all the camera manufacturers. What this seems to suggest is that the hardware barrier is soon to fall. One of the most common criticisms of Avid's...


Avid Media Composer in a DSLR World
By: Dylan Reeve on May 6, 2010 at 4:03:57 am

Don't know if anyone's noticed, but Canon made a little digital SLR camera called the Canon 5D Mark II and, apparently, it shoots HD video... It seems that some people are quite excited about the whole thing. Well if you had noticed that, you'd probably have also noticed that almost every mention of editing 5D footage is around Apple's Final Cut Pro. It's certainly not because other products can't cut it, it's probably just because of a massive commonality between those who've embraced the 5D and those who long ago embraced FCP. So how do the current crop of...


NAB and the Trade Show: Making a Resurgence?
By: walter biscardi on Apr 18, 2010 at 1:21:29 pm

In 2006, the National Association of Broadcasters Convention had over 108,000 attendees in Las Vegas. That dropped to 82,600 by 2009 amid cries that the big trade show is rendered useless in today's internet connected world. All you ever need to know about your business and “what to buy” and “how to do” can be found on the internet without all the hassles and expense of traveling. In 2010 attendance crept back up to 88,044 for one of the most dynamic shows I have ever experienced. I have to say, I’ve missed the last three shows myself. The first one...


Avid Media Composer 5 looking like a game changer
By: walter biscardi on Apr 11, 2010 at 10:38:11 pm

So I haven't even seen it yet, but just reading the overview of Avid's new Media Composer 5 announced at NAB, this thing sounds like it could be a real game changer in the communication between it and Final Cut Pro. Especially when it comes to color grading projects. See right now when we get projects from Avid that need to be color graded in Apple's Color, we take the DnxHD files and use Media Manager in FCP to convert the files to Apple ProRes for Color. After the grade is done, we reverse the process to send an Avid...


So, Macs are crash-proof?
By: Dan Dennis on Feb 18, 2009 at 5:27:30 am

I'm wondering if anyone else has had this type of experience. You're editing along merrily on your Final Cut system when, suddenly, the dreaded "beach ball of death" appears, and after a few seconds, you get the dialog box telling you that "Final Cut Pro has quit unexpectedly," and usually due to some plug-in or another that you're using. It seems random, and as the dialog box so beautifully put it, unexpected. There seems to be no rhyme or reason why something like this would happen. It can be due to a Boris plug-in, or an AJA driver, or an unknown...

final cut pro

By: Shane Ross on Jun 1, 2008 at 1:24:35 pm

Rick Young of MacVideo interviewed me last September in Amsterdam, when I was working at NAB. He asked me about my thoughts on the Avid vs FCP debate. Here is that interview. Now you get to see what I sound like....


AVID MEDIA COMPOSER: Half Price and Added Support
By: Shane Ross on Mar 17, 2008 at 8:58:44 pm

Avid announced today that they will be rolling Avid Express Pro into Media Composer cutting the price of the software version of Media Composer from $5000 to $2500. This means that Avid Express Pro will be discontinued by the end of Q2, 2008 (meaning by the summer). This also means that the software will now be in a more competitive price range with Final Cut Pro. I know that now I will be getting soon as I wrangle up $2500 (I did just buy a new system after all).AND...Avid is starting a new is revamping their support community that...


Apple follows Avid's lead at NAB 2008?
By: walter biscardi on Jan 10, 2008 at 2:14:03 pm

So first we hear of Avid s pulling off the NAB 2008 Show Floor. During a lively debate in the Business and Marketing Forum, one Cow user noted that Apple had suddenly disappeared from the Show Floor Exhibit Map. I was looking over the Exhibitor List and Apple is not listed there either. So by all outward appearances, Apple has pulled out of NAB 2008 as well. At least off the main Show Floor. Now Avid has been known to have had cash flow issues over the past few years as Apple s Final Cut Pro has made huge inroads...


Internet Killed the Video Star
By: Aharon Rabinowitz on Jan 10, 2008 at 7:41:48 am

Hi everyone - I ve been pretty silent for the last few months because I ve been hard at work on a new Creative Cow Master Series DVD - Internet Killed the Video Star: A guide to Creating Video for the Web. The 4.5 hour DVD will be available very shortly. Feel free to spread the word. Here s the basic description of the DVD: Whether you’re posting video for a client, putting your demo reel on-line, creating a video podcast, or building video training for the web, the Internet is conspiring to keep your work from looking its best....

after effects

Lots about SmoothCam
By: Scott Simmons on Jun 4, 2007 at 7:50:11 pm

Originally post on The Editblog Does that say 14 hours? Yessssssssssssssssssss it does. There’s a great thread at the Apple support forums called the SmoothCam dirty little secret about the massively huge analysis times for the magic camera stabilization tool in Final Cut Pro 6 known as SmoothCam. Yep, they are quite large. According to the FCP 6 user manual this is how SmoothCam works: Unlike other filters in Final Cut Pro, the SmoothCam filter must analyze a clip’s entire media file before the effect can be rendered or played in real time. Using the SmoothCam filter requires two independent...


Biscardi NAB 2007 Diary - 4/13/07 4:30pm
By: walter biscardi on Apr 13, 2007 at 5:48:19 pm

We ve arrived in Sunny Las Vegas! Checked in to the fabulous Flamingo hotel which we really used to enjoy for the penquins in the outdoor habitat, but they checked out last year so it s not quite the same. Still gotta love staying in the original strip hotel that started it all. As you can see from the photo we re staying in the top of the line penthouse suite with a classic Strip view, only the best for Cow members! Tonight will be a little rest and relaxation as we ll be taking in the Jay Leno show...

creative cow

Hands on with Avid ScriptSync
By: Scott Simmons on Apr 8, 2007 at 1:06:21 pm

With Avid’s new version of Media Composer 2.7 they are introducing a feature called ScriptSync. The basic idea behind ScriptSync is that Avid will take an imported script, “listen” to the take, and then line the script accordingly. This idea of script-based editing comes from feature film editing and job of the script supervisor who will physically “line” the script on set so the editor will know what the takes are, what is covered, who is on and off camera for each line as well as any other information that might benefit the editor. To have an electronic lined script...


By: walter biscardi on Mar 30, 2007 at 2:55:54 pm

Ok, it s NAB time and I ve been receiving quite a few of those MUST SEE emails touting everything from Apple to Avid to everything in between. Today I received what has to be the dumbest PR I ve ever gotten from someone who teaches Avid. I m guessing this person doubles as a Porn Spammer on the side because it has all the qualities of the endless junk email I receive. Well, here, you can judge for yourself. I guess Avid is going all out this year to woo Final Cut Pro users, I wonder what the private...


Keyboard Covers
By: Charley King on Mar 9, 2007 at 11:34:09 am

I went to another blog that explained the value of rubber keyboard covers for different programs. I thought that is a very novel idea, protection plus all the shortcut key labels. WRONG!!!! As I did a search I find they are only made for Apple products. Why hasn t someone done this for PC s. It seems more and more editing programs are being built for PC s many of which don t even have an Apple counterpart. No one has thought about creating keyboard covers for PC s? That seems really strange. Charlie...


By: mark harvey on Feb 26, 2007 at 1:39:41 pm

Hello, ...


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