: Corporate Videos - Raising the bar
I have been making corporate videos for quite some time. see www.santanu.biz for some of my works. Off late, whenever I was in a client meet, I discovered that the requirements have shifted considerably from typically shooting sites, client offices, sound bites etc. to using emotional angle to the video. The client's expectations have grown. They quickly refer to YouTube or Vimeo videos as reference material and expect similar results for them, irrespective of the production values and cost involved. Due to recession and economic slow downs, the budgets have shrunk considerably. Moreover, many players have mushroomed in the industry. Because of availability of low cost production equipment and software that deliver cinema like production quality, entry barriers to the industry have shrunk. To remain competitive, all that makes you successful in this scenario is your creativity, talent and hard work.