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NAB 2012 is coming and it's less than 2 weeks away- so what's going to be there?

That's right, The show floor opens 2 weeks from today.

Over the next couple of weeks I am going to talk about some of the things we are all going to be looking forward to at the big show in the desert.

Lets start with what we already know.

RED Digital and Canon Cameras both have Major events Sunday evening, and RED once again has a booth at NAB and that event is listed as more of a user group/party, while Canon has teased us with a big"event" at the same time, where the assumption is that Canon will show its at least its newest toys the 5DMkIII and the C300 camera.

Adobe is coming out of the FCPX release debacle smelling like a rose, with the announcement of the Photoshop 6 Public beta , the acquisition of Iridas last fall and the ubiquitous release of a video from the Conan O'Brian Team

#JOHNADOBE from Rob Ashe on Vimeo.

There will also be a couple of releases around the show,
One big event that people will be talking about, the team at Zacuto has put together what they are calling the
"Revenge of the Shootout" with some of the best known DP's in the business to see if you ( the viewer) can really tell the difference between cameras. They will be showing the video in their booth and at a couple of select events, including one viewing session on 5pm Wednesday Evening during the Director of Photography Conference that is held as part of the Post/ Production World Training and Certification courses in the North Hall.

More to come as we get closer to the show

Posted by: gary adcock on Apr 2, 2012 at 6:39:10 am adobe, canon

ADOBE Aquires DI leader Iridas

This is a huge annoucement, Iridas has been a leader in the Digital Intermediate & 3D spaces and their Speedgrade Onset tool is considered the standard for Onset Color managment and LUT creation and handling.

My Congrats to all my friends at both companies, This is HUGE!!!

Adobe aquires one of the most advanced DI tools for 3D and what is considered the standard for Onset color managment to add to their impressive suite of tools.

I said this was going to be interesting....

Posted by: gary adcock on Sep 7, 2011 at 11:18:02 pmComments (3) Adobe, Iridas

Join industry geek Gary Adcock as he explores the world and technology as it relates to Film and Video production. I am also a Glass artist, so I spend my free time creating art from silica and fire when I am not cooking.


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