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NAB Show Starts in one Week.


Have you made your Plans to attend?

I firmly believe that this will be one of those NAB's where there are so many announcements that it will be hard to keep up, especially since we have already seen a huge number of preshow announcements like those from Nikon's D800, Canon's C-300 and new highspeed and large sensor cameras from both Sony FS700 and Vision Research's Miro M320s.

Lighting will also be going through some big changes too, LED tools are farther ahead of anything else in lighting right now and I expect to see at least one new LED lighting company at the show and at least 2-3 big LED product announcements.

I also expect to see some big 3D announcements too, the mainstream users are forcing that 3D become more user friendly, both from the camera side and from the Post side, where 3D still has monunental issues with the variety of codecs and compression schemes that people are using.

Posted by: gary adcock on Apr 9, 2012 at 7:48:44 amComments (1) Cameras, Sony Canon

Alexa- Menu Walkthrough


Here is the first look at the menus and a camera walkthrough.

IF the Cow video is still playing a little "bouncy" here is a link to the content in HD on Vimeo.

Posted by: gary adcock on Jul 19, 2010 at 4:19:45 pm ARRI Alexa, Cameras

Questions Questions

As I delve into more and more with Alexa and the more the word gets out, I am being inundated with email.

Please, Please,Please ask your questions publicly either here on in the Arri Forum - I have had over 100 emails with questions directed at me since early this morning, I will not be able to answer everyone (for the record, I charge for access to my knowledge, it is my job).

I am going to answer some of the most common or the most unique here on the blog for now.

Yaron in Israel:

Yes - you do have the ability to add a conventional quick release plate like those used on Sony or Panasonic cameras. The cameras and support I use are geared around using dovetails or bridge plates, but there is provision to use an industry standard quick release, it even has an arri part number.

Kim in Montreal

If I was going to test the Alexa's Digital shutter against the mechanical shutter on a film camera, this is valid as Arri has announced that they will be making an Optical VF version of the camera. SO-Kim, I will be now, as I had not thought about that specific test- but I will add it to the mix, it is a really great idea for a large number of people this camera is being marketed too.

As for Handheld- ummmm - both RED and Alexa weigh in about the same amount when you get them fully rigged, so I am not sure, but know that I will be asking my steadicam buddies to see what they think.

Steve Hullfish:

Yes Steve, I was drooling so much I had to pull out the keyboard cover for my laptop.

Nick from Australia, Adrian from Austria, Jens from Belgium.

Testing of the recording capabilities has not started yet. I am waiting as long as I can so that we can show a true comparison between both flavors of ProRes in-camera , HDSR, DPX and ArriRaw of the same content, for now that is waiting for ArriRaw capture devices. You can see on the blog that I have been testing with Stwo's OB1 and of course my KiPros, I am waiting for a Cinedeck unit and something I cannot talk about until "later".

Posted by: gary adcock on Jul 15, 2010 at 11:06:57 amComments (1) ARRI Alexa, Cameras

Alexa Night Shoot Rained out

Thats how it goes some days.

we got rained out last night trying to test the Low light and sensitivity of the Alexa

Fletcher's Mike Sippel and I on the Chicago LakeFront (photo by Terry Maday) prepping the Alexa before the rain set in.

Later today I am still going to talk about sensitivity.

Lastly special thanks to Kari Hess from Abel Cine Chicago, DP Alan Thatcher, Lawrence Daufenbach, my audio guy Matt Mayer, Craig Leffel and my wife for pitching in when the rain started.

Posted by: gary adcock on Jul 12, 2010 at 10:15:28 am ARRI Alexa, Cameras

ARRI's Alexa arrives in Chicago,

My world changed yesterday, One of the first Alexa's was hand delivered to Chicago yesterday. I was limo driver, messenger and suprised when the camera slipped into O'Hare hidden stealthily in a Cinealta backpack.
It was related to me by the courier that precautions were taken when the camera had to be exposed during a security screening at an unnammed airport and said courier was pursued by a DP wanting to know if fit was "a real Alexa?", "working", "where is it going" and the best one " ARE YOU MICHAEL BRAVIN.!!"

So Arri really has started delivery on the next new thing. I am fortunate to be one of the lucky people to be able to work with this, the crown jewel of Arri's camera line, so stay tuned to the Cow over the next week while I blog and write about the hottest shipping camera currently on the market.

Photos and videos start later today.

Posted by: gary adcock on Jul 7, 2010 at 6:38:53 amComments (1) ARRI Alexa, Cameras

Join industry geek Gary Adcock as he explores the world and technology as it relates to Film and Video production. I am also a Glass artist, so I spend my free time creating art from silica and fire when I am not cooking.


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