The show kicks off today and there is so much stuff here I am just going to list some of the cool things
Canon PL Mount Lenses
Arri Alexa M - block camera for 3D applications
Arri Alexa Studio camera with Optical Viewfinder
Assimilate Scratch is now on MAC!!
Aja's Free 4K update for the Kona3G card and the "riker" prototype.
Aja's Thunderbolt Io.
Sony's 3D EX with shoulder mount ( I have not heard what the release model is called)
Sony's 3D NX prosumer camera is one of the smallest 3D cameras out there.
Sony's F65 4K Raw Camera
3D is everywhere, my friends at 3ailty have basketball court in their booth and are producing a Live 3D broadcast 3 or 4 times a day, and portends to be one of the most interesting places to be, not to mention it is immedately adjacent to the new NAB Beer Garden.
Adobe CS 5.5 has been released.
something from apple comes tomorrow,
So I have let my blog languish for the last week and a half while I finished writing my full review of Alexa for the next version of the Creative Cow Magazine, it was quite the effort to pare it down for print. ( and no video either).
I am happy to say that my editor is finally happy (after cutting 1/2 my story) so I can get back to talking about the fun part of tools and technologies.
Please Note that IBC is looming on the horizon – September 11-14th in Amsterdam– I will speaking Sunday afternoon on 3D technology for Producers, for Production and on Choosing the Right tools for your NLE,
I will be spending the majority of the show either at Aja's booth or at Arri's stand.
I hope to see some of you at the Show.
I plan on updating the blog later this week with some of the interesting things about working with LogC formatted content.
Its NAB time, and there are a number of announcements over the weekend.
Adobe is announcing the Release date for CS5 today and it is down right amazing. The new Roto Tool in AE is worth the price of the entire suite.
ARRI is in Full Court Press with the release of ProRes Recording internally in the Alexa camera at NAB, RED has announced that they will be showing working Epic Models at the Red UserGroup Event on Wed. Mitch Gross from Abel Cinetech showed 2 new cameras yesterday, Aanton's Hybrid Film and HD model and the amazing Phantom Flex that records @ 2560 x 1600
Records up to
2800 fps @1080
6100 fps @ 720
The camera's HQ MODE .eliminates the Need to Black Balance before and after every shot.
Internal mechanical shutter
444 DL and Smpte TC out from Camera
3D is everywhere just like me.
I am presenting in the Post Pit @ 2pm and will be on the floor at the Aja booth on Tuesday Morning.
I was lucky enough to be one of the invitees to the Alexa Launch event in Hollywood last night and Arri Auditorium has shown that they are not about to concede the digital high ground any time soon.'
In the Directors Guild auditorium last night, the Hollywood luminati from the Tech side of cinematography including more than a couple of dozen ASC members, in addition to top people from Apple, Panavision, FotoKem, Technicolor and about every high end tech guy in the industry
Alexa is the next generation of digital cinema cameras from the world leader in FILM cameras Arri. This camera is geared for both mainstream production and digital cinema and designed with the elegant hybridization of form and function coupled with excellent look and feel that one expects from a quality german made hardware.
There will be a lot said about this camera but 2 things are a big deal for the Cow and her users. Alexa records internally as Apple ProRes HQ or as ProRes 4444. If ProRes is good enough for Arri, a name that is synonymous with QUALITY, has decided that ProRes was the best available to handle their 13+ stops of tonal range. As part of the DTE (direct to edit) systems, Arri showed content shot just an our earlier live on screen via Final Cut Pro (and a small tech glitch)
So for all of those nay -sayers whining about ProRes not being good enough, wake up.
Also shown were a new partnership with Arri / Fujinon PL mount zoom lenses, good for both PL mount film and Digital cameras in 18-80 and 45-250 MM focal lengths. With pricing of the lenses at 16,000 Euro and 21,000 Euros respectively.
This is the week before NAB 2010 this is going to be some show this year, so join us in the desert for what will be Cinema Tech Heaven for some of us.
Thats right, someone like me can still be a virgin at some things.
I did my first shoot on a 35mm ARRI LT with Cooke S4s, while its not that big a deal, it does show to me that even with all that is going on with digital. Film is still the standard and thanks to my friend DoP Bob Primes a.s.c I was placed in charge of the 2nd unit during the Zacuto HDSLR Shootout that will be posted closer to NAB.
Between my job Tech Editing Rich Harrington's upcoming book on DSLR Video and the tests we shot yesterday with Bob for Zacuto, I think that is year will bring a number of leaps and bounds in the "still video market"
More to come soon.
While not big news for most people, I would like to take a second and talk about a really big change in our industry.
Michael Bravin, an all around HD geek and good friend, has left his long time position at BandPro to join ARRI USA as the as man when it comes to the new Alexa series of cameras. Michael has been a major player in the camera community, having guided education and assisted in the development at BandPro starting with Sony's first 1035 cameras thru the f900s, then later with the f23& f35 camera systems.
While Michael will be missed at BandPro, his knowledge and enthusiasm will be welcomed at ARRI USA and I hope they use his skills to the fullest to help in creating a truly masterful workhorse system with Alexa.