This week I have been working to get back in the stream of things after nearly a month on the road and with the traffic my last blog post is getting I thought I would end the week on something a slightly less controversial.
I am one of 3 people teaching a one day Arri Alexa Workflow Class as part of the Chicago South Asian Film Festival in association with Arri USA and Fletcher Camera and Lens, Chicago.
We start with the Red Carpet Premier tonight at the Chicago Cultural Center with Rang Rasiya.
I was lucky enough to be one of the invitees to the Alexa Launch event in Hollywood last night and Arri Auditorium has shown that they are not about to concede the digital high ground any time soon.'
In the Directors Guild auditorium last night, the Hollywood luminati from the Tech side of cinematography including more than a couple of dozen ASC members, in addition to top people from Apple, Panavision, FotoKem, Technicolor and about every high end tech guy in the industry
Alexa is the next generation of digital cinema cameras from the world leader in FILM cameras Arri. This camera is geared for both mainstream production and digital cinema and designed with the elegant hybridization of form and function coupled with excellent look and feel that one expects from a quality german made hardware.
There will be a lot said about this camera but 2 things are a big deal for the Cow and her users. Alexa records internally as Apple ProRes HQ or as ProRes 4444. If ProRes is good enough for Arri, a name that is synonymous with QUALITY, has decided that ProRes was the best available to handle their 13+ stops of tonal range. As part of the DTE (direct to edit) systems, Arri showed content shot just an our earlier live on screen via Final Cut Pro (and a small tech glitch)
So for all of those nay -sayers whining about ProRes not being good enough, wake up.
Also shown were a new partnership with Arri / Fujinon PL mount zoom lenses, good for both PL mount film and Digital cameras in 18-80 and 45-250 MM focal lengths. With pricing of the lenses at 16,000 Euro and 21,000 Euros respectively.
This is the week before NAB 2010 this is going to be some show this year, so join us in the desert for what will be Cinema Tech Heaven for some of us.
While not big news for most people, I would like to take a second and talk about a really big change in our industry.
Michael Bravin, an all around HD geek and good friend, has left his long time position at BandPro to join ARRI USA as the as man when it comes to the new Alexa series of cameras. Michael has been a major player in the camera community, having guided education and assisted in the development at BandPro starting with Sony's first 1035 cameras thru the f900s, then later with the f23& f35 camera systems.
While Michael will be missed at BandPro, his knowledge and enthusiasm will be welcomed at ARRI USA and I hope they use his skills to the fullest to help in creating a truly masterful workhorse system with Alexa.