: Ron Lindeboom's Blog
: Creating print magazines in the Age of the Internet
It always strikes me as odd that here we are in 2008, still relying on print to communicate many of the same ideas that are found in-depth on the web.
Is the immediacy of the web -- along its powerful information sources like Google and Wikipedia.org (to name just two) -- simply not enough?
Tim Wilson and I talk about this phenomenon from time-to-time and we think that it's one that shows why Creative COW Magazine has become so popular among its readership; a readership that grows daily and is already equal to that of many magazines that have had decades of lead on us. The same phenomenon is also seen in the book series of Harry Potter. (Are we saying that we are like Harry? We wish!) It's funny that people cite today's young as suffering Attention Deficit Disorder and that they are so saturated with "TV Mindset" that they can't keep their focus long enough to read anything. But Harry Potter has outsold everything else in its generation and is the biggest selling book series of all time.
Give readers something worth reading and they will read it. Make it of value and they will hold onto it.
We get letters over and over again from teachers and readers who tell us that they keep every issue we make. We are honored by their words and are grateful that they recognize the work that goes into an issue of Creative COW Magazine.
We believe that the COW is full of great people and stories and it's our job to sift through the overwhelming "mountain of information" that is CreativeCOW.net and present it to our readers in a logical flow of information that is of value to our readers. We don't just back up a dump-truck and drop a mountain in their yard. We work hard to take a concept and dig down into an idea and explore the idea in ways that our readers will draw benefit from.
The COW is a wealth of information and it can be quite overwhelming to people, at times. By exploring definitive concepts in print in Creative COW Magazine, we give our readers something worth reading that is more than the "here's a box with a knob and what the knob does on the box" journalism. Sure, there are times that we get technical but we try to make the technical within the scope of the concept being explored.
So, for those of you who write us or call and ask: "Why do you make magazines? They are a thing of the past." -- there's your answer.
Oh, and thanks again to all of you who take the time to write us and give us your feedback. We really do appreciate your time and reply.