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Overwhelming Competition

COW Blogs : Corporate Videos - Raising the bar : Overwhelming Competition
In the last few years of this decade, video business has gained immense popularity. Prosumer video gears and internet bandwidth have become inexpensive, more accessible and to say the least, smartphone cameras have brought photography and video to the common man like never before. The internet is full of creativity as well as mediocrity.

In such a scenario, more and more newbies are entering the video business. While their offerings cost peanuts, even multinational clients aren't hesitant to lap up these offers. And why they shouldn't? Young freelance talent will bet his life for a petty assignment. This is not possible for an established filmmaker. Despite bringing so much experience, value, and wisdom to the table, looking at the global economic situation, cost undeniably plays a major role.

This is not restricted to newbies. Mediocre agencies too promise Hollywood to their clients. Inexpensive DSLRs, lenses, gimbals, drones, premade VFX templates, free stock footages have made video creation way too easy.

So, what's the road ahead for established filmmakers? Call it quits and take up some lecturership in filmmaking or bring down costs and squeeze out some more value, more novelty?

Santanu Productions

Posted by: Santanu Bhattacharjee on Apr 4, 2020 at 7:16:20 am Corporate Video, Production, Competition

Corporate Videos are generally considered boring. At the same time your clients and their departments want to play it safe. Not ready to allow you to innovate. Budgets are shrunk. How do you manage? Santanu Bhattacharjee
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