Today was an uncharacteristically windy day in Vegas. The wind created a dusty, almost foggy late afternoon that sent everyone running to the nearest cab or shuttle as they left the convention center for the day. Which is an oddly appropriate metaphor for the way product development seems to be happening for the end user.
As I walked around the south hall today and talked with different companies, it's hard not to be overwhelmed by the number of choices pelting you in the face like tiny granules of dirt. It's hard to say which product (or combination of products) is going to work, so you just kind of have to put your head down and go for it, hoping you don't accidentally walk off a cliff.
The amount of choice available today in who you want to do business with is unprecedented. And it's got ups and downs. I saw a number of people that seemed paralyzed by the choices available to them. I think the real challenge to come for companies is going to be finding a way to really stand out -- not just with the work itself, but the overall company image. I haven't seen that so much this year, especially between companies that seem to have identical services from the outside.
Tomorrow marks the third day of the show, and hopefully the floor will be less crowded. It is at this point that I begin to get hella sick of dodging people who are snail crawling the main aisles while texting. Get out the way!