The running gag on the show floor yesterday was a punchline to the effect of "AND we're releasing a camera!" If that kind of humor isn't your thing, then I can't really recommend you come to NAB for real.
But even with all all the hooplah about new cameras and such, a couple things that stuck out to me today are throwbacks. The last few years in particular, I feel like there's been a push toward the nontraditional -- NLEs doing weird stuff that grumpy dudes hate, cameras turning into little boxes you can't actually handle, that kind of stuff. And today we saw AJA's new camera (WTF, what a weird phrase) and Blackmagic Design's new cameras both with more classic camera design features. Of course the camera
companies have always had a mix because they have so many cameras to choose from. But companies that aren't traditionally linked to cameras experimenting with designs in their limited product pool is an interesting way to see what's happening in the industry. DSLRs started some kind of trend a few years ago, and it seems like maybe camera designs are coming back around.
Then again, I'm an editor.
Speaking of throwbacks, I think Blackmagic Design's new Cintel Film Scanner is awesome. In all the innovations within the show moving digital media forward, it's nice to see that film has a place front and center.
Interestingly, most of the excitement on the floor has been in discussing the future and what's possible very soon rather than specific products, large or small. It's kind of nice to see people thinking more about the big picture, a kind of joy for the industry that was sort of lacking last year. To me, at least.
Oh, and to update you on the superficial aspects of the show: it's loud, crowded, and hot. Everything is too far apart. Lines are long, food's expensive, and actually I'm having a great week thanks for asking.
I've also decided to put together a new art exhibit of images I'm collecting this week. It's called Human Props Sitting Sadly in Booths.