Yeah, so, NAB, am I right?
Alright, look. This is my first year seeing NAB from the other side in many ways. I'm very much an observer. I will tweet a lot of strange pictures and probably a lot of nonsensical thoughts over the next week, but I felt like I should at least attempt to contribute something worthwhile during this thing.
There's a deluge of coverage from the show floor. People who have been around a lot longer and actually have strong opinions will be covering everything anyone could possibly want to know about new products. That's not really my calling anyway.
So I present to you: Deep Thoughts from Vegas.
I call today day negative one. Day 1 has to be Monday and Day Negative Two sounds stupid so today is negative one, tomorrow is zero. Though it seems that stuff starts to get interesting tomorrow, which gives today a sort of Christmas Eve vibe. Soon all the post pros will be nestled snug in their expensive suite king sized beds while thoughts of Resolve 10 dance in their heads. In between the less savory things; it is Vegas after all.
"Now I lay me down to sleep, I pray to Adobe my soul to keep."
Which leads me to today's deep thought: absurdity.
If you take a half step back, this is all just a little bit incredibly absurd. People furiously tweeting, speculation and rumors out the wazoo, press releases practically being tossed out into the streets like ticker tape. It's absurd that I'm writing this on my iPad while crammed in a middle seat between two dudes I don't know while my husband is in another middle seat crammed between two ladies he doesn't know.
It's just barely skating the surface of sanity, this week. The frenzy, the freebies, the things we do to our bodies. And that's perfectly fine. This is what we do for a living. The NAB Show defines the rest of the year for a lot of us.
But come on, I'm right, right? It's all rather lavish. Over the top. Decadent. Absurd.
This isn't a thing that says we're going overboard and need to reign it in, because I think it's pretty much amazing. Because what's not absurd in the least are the relationships forged or renewed at this thing. Friends, contacts, employers, employees. Listening and learning is the take-away, along with the free t-shirts.
If you're here, count yourself lucky. You shined up your comfy shoes, snapped your badge onto a fresh lanyard, and you're heading out into the night to drink with like-minded nerds and talk about 4K. If you aren't here, count yourself lucky too: you aren't crammed into a middle seat.
I'm just saying an ounce of gratitude this week will do your body good.
Also, probably 20 ounces of water before bed each night.
That's my thought. Absurdity and gratitude. I promise some of these may even be funny and not at all preachy.