: Richard Harrington's Blog
: Start with a Compelling Title
The title of your eBook, app, or web video series needs to instantly capture the attention of your audience. Your title is most likely the first exposure someone will have to your digital content. There truly is something to the saying “You only have one chance to make a good first impression.” Your title has only a few seconds to attract your target audience, grab their attention, and make them want to read, purchase, or watch.
A good title instantly tells people what your digital content is about. Avoid “clever” puns that people have to think about. I find that being short and to the point works best. Many websites, online stores, and web video directories have character limits as to how many letters can be displayed.
Get to the point and hammer it in.