BLOGS: My COW Blog Adobe Blog Editing Technology After Effects Final Cut Entertainment

3D - 4K - MPG2?

COW Blogs : Mike Cohen's Blog : 3D - 4K - MPG2?

Last week I made my annual pilgrimage to the American College of Surgeons meeting, this year in Chicago. 4 days of promoting our products and services to surgeons from around the world - lots of talking, walking, and checking out some of the latest medical technology.

Cine-Med's usual duties include supporting the video program, which plays nearly 250 surgical videos over 4 days. My role was quality control - checking each video file before the meeting, and flagging any files which need attention (mostly pixel aspect ratio corrections, some low or hot audio levels and some unusual formats).

The goal is to make everything an MPEG2 file at 720x480.

What!? 720x480? What is this the 90's??

Well, given the limitations of networks used to transfer video files around the massive McCormick Place convention center, the playback computers themselves, and the sub-HD resolution projectors and stock motherboard GPU's, non-HD video remains the lowest common denominator for this particular meeting.

That being said, we received a couple of dozen HD videos, and we'll maintain the original resolution in the online video library that we maintain.

Walking around the show floor I stopped by a booth displaying a new 4K monitor. Not that there are any medical video devices capable of generating a 4k video image, but cool to see anyway.

Upon closer inspection and getting a look inside the display, it turns out they shot the sample video on an F65 and played it back via a video deck I had never seen up close, the Sony SRR1000

The last day of the meeting was the 3D video session, featuring 3 10-minute 3D videos - a Pancreaticoduodenectomy, a Colon Resection, and a Gastric Bypass. I'll spare you the images, but take my word for it, the colon resection was the best. As in feature films, you want to use 3D where it is appropriate. A lot of surgery happens in one plane, so the only sense of depth comes from objects in the foreground such as instruments and sutures - kind of neat. But as you know, when doing a laparoscopic sigmoid colon resection you are working deep down in the pelvis, and in that case the sense of depth is profound and really useful for working around nerves and blood vessels. (you mean you didn't know that?)

As for the rest of the time, we setup a booth displaying our book and video products as well as promotional material for upcoming events that we manage. It is cool talking to people from places as diverse as Australia, Japan, China, Korea, Brazil, Mexico, Jamaica, Belgium, Russia, Kuwait, Israel, Qatar, Dubai, Canada and even the 50 states of the US.

In the downtime we usually try to find good places for meals. On this trip we had Vietnamese, Italian, American and a fair share of ready-made sandwiches and pastries during the meeting itself. One of our co-workers took us to the Green Mill, a historic Prohibition Era lounge, to see a jazz quartet play. Although I had never heard of her, Patricia Barber is supposed to be well known and she does not perform very often in the US, so it was a treat. I will say her drummer and guitar player were awesome.

Finally the trip home in the rain got me back home at about 1:30am.

As with most of my travel, I try to find at least an hour to do something related to the city. In Chicago it is photography of the amazing architecture.

Until the next journey, thanks for reading.

Mike Cohen

PS - In case you are wondering, our new kitten Alfie no longer resembles a kitten. He's over 6 pounds and he is even learning to drive.

Posted by: Mike Cohen on Oct 8, 2012 at 2:51:40 pmComments (1) travel, 3D


Re: 3D - 4K - MPG2?
by Don Walker
I always look forward to reading your blog..... Keep it coming!

don walker
texarkana, texas

John 3:16

I have a passion for my job, which entails training for medical professionals such as surgeons, nurses and administrators, not to mention various industries.

Technology is great, but how you apply your skills is what pays the bills.

Years ago I canceled my Media 100 support contract upon discovering what a treasure trove of helpful advice can be found on the Creative COW website. I am proud to be a part of this fantastic community.

In my blog I talk a little about media production, a lot about travel and workflow, and occasionally about cooking, nature and my four-legged friends.

Follow me on Twitter: med_ed_mike

I'm also on LinkedIn if you can't get enough of me!


May 2019 (1)
July 2017 (1)
January 2016 (1)
June 2015 (11)
August 2014 (6)
January 2014 (1)
October 2013 (1)
April 2013 (2)
March 2013 (2)
December 2012 (3)
October 2012 (2)
September 2012 (1)
August 2012 (2)
June 2012 (1)
March 2012 (2)
January 2012 (4)
October 2011 (2)
May 2011 (1)
April 2011 (2)
March 2011 (3)
February 2011 (2)
January 2011 (1)
November 2010 (3)
October 2010 (2)
September 2010 (3)
August 2010 (2)
June 2010 (6)
April 2010 (3)
February 2010 (3)
January 2010 (6)
December 2009 (3)
November 2009 (2)
October 2009 (8)
September 2009 (5)
August 2009 (1)
July 2009 (1)


travel (16)
photography (7)
workflow (7)
business (7)
event AV (5)
teamwork (4)
organization (3)
project management (3)
pre-production (3)
video (2)
cow (2)
filmmaking (2)
memories (2)
sales (2)
marketing (2)
nature (2)
photoshop (2)
food (2)
planning (2)
creativity (2)
planning ahead (2)
3D (2)
effects makeup (2)
interviews (2)
show more
© 2020 All Rights Reserved