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Creative Management

COW Blogs : Mike Cohen's Blog : Creative Management
Or perhaps, Creativity management. I have blogged a good deal about Project Management, but not much or at all about Creative Management, ie, the job of being a Creative Director and/or Department Manager. What's there to talk about? Let's see...

Being a department head, whether that means it is you and another person, or you and a half dozen folks, or you and many other people, means being organized enough to manage your own work, keep everyone else on task without micromanaging, and doing so in a way that emphasizes quality, efficiency and creativity. In addition, if you are Creative and Group manager, you also have a stake (or total control) over the creative direction of projects.

That can be a big adjustment for a new hire, or like me, someone promoted from within. But like most jobs, you start with the fundamental skills and knowledge, and then you learn as you go, you use your mentors and you get better. If you have good people working for you, you can then use collaborative ways to enhance your own creativity. Letting others have a hand in the process creates ownership of projects and leads to a more cohesive group. A cohesive group should be able to efficiently turn out quality creative work, on time and on budget. Everyone wins by working together.

But everyone will only work together if you, the Creative Manager, can find a way to manage creatives (people), manage creative (ideas / project designs) and processes in a creative and logical way. You must be organized, confident and prepared for anything.

Just a little creative management philosophy for your consideration.

Mike Cohen


Posted by: Mike Cohen on Jan 7, 2010 at 5:16:39 pm creative management



I have a passion for my job, which entails training for medical professionals such as surgeons, nurses and administrators, not to mention various industries.

Technology is great, but how you apply your skills is what pays the bills.

Years ago I canceled my Media 100 support contract upon discovering what a treasure trove of helpful advice can be found on the Creative COW website. I am proud to be a part of this fantastic community.

In my blog I talk a little about media production, a lot about travel and workflow, and occasionally about cooking, nature and my four-legged friends.

Follow me on Twitter: med_ed_mike

I'm also on LinkedIn if you can't get enough of me!




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