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One Head Many Hats

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Recently, I attended an excellent HD Workshop & Mini-Expo presented by Digital CONNtent Creators http://www.digitalct.org/ at Tripeg Studios in Hamden, CT. This event was very informative and I am still amazed by how rapidly the technology in our industry evolves and grows. There is no question that in order to survive these changes you must understand and embrace them, so thanks to Keith Larsen and the rest of the crew that put this show together. This November marks my 25th anniversary in this industry and throughout my career I’ve witnessed the many changes in the tools we use to do our jobs, but how we do it remains the same. The expertise we employ, lighting directing, scriptwriting, producing, editing have changed little over the years, and it is these skills that we need to be continually honing and refining. While it is important to remain current with the tech used in our industry, knowing how to effectively apply our talent and creative nature to the project is still the most valuable asset we have. Having a hammer does not make you a carpenter. The brush is the tool that allows the artist to create. So as you grow your tech, remember to grow your talent.
I asked Keith Larsen to add to my thoughts;
Keith Larsen: That talent has now become the idea of being a “jack of all trades”. While in the past, it seemed a detriment to you as a professional to strive for expertise in every facet of production, you now must be prepared to do exactly that. In a struggling economy, the modern client seeks the one-man band. The one-stop shop, and “good enough” is the mantra ringing through edit suites from coast-to-coast as clients seek ways to get what they need at prices lower than they paid out in the past. So, as you now take on the multiple roles of producer/director/shooter/editor/compressionist, you must hone your creative talent, business acumen, and technological prowess in order to survive. Finding the balance? That’s up to you.


Posted by: Ken Harper on Sep 29, 2009 at 8:38:14 amComments (2) video production, editing, videography, technology

Comments

Right!!
by Ken Harper
Thanks Mike. I appreciate your insights!
well said
by Mike Cohen
Ken,

As I always say, every 5 to 10 years or so you need to learn some new piece of technology to do the same basic thing you have been doing all along. It is fun to look at technology and read about the latest toys, but having mastered your craft is what pays the bills. Most clients don't say "do you have an Avid", they say "can you make me a video about XYZ and make it to our specifications?"

In college, on the first day of video 101, someone asked the professor how a video camera works. The reply was a drawing on the chalk board:

Lens ------->Magic---------->Videotape

In other words, learn how to use the equipment and know enough about how to use it to do your job, but in the end, it it about the end product, be it a newscast, commercial or training video. Granted back in the online edit bay days you had to have some engineering knowledge to setup and troubleshoot an edit system, but that was the exception.

Mike Cohen



Defining the New Age of Broadcasting. Thoughts and insights from an editor and those that visit. Motto: I never don my cap until I'm sure I can catch the baby.
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