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Thanks Apple...Sincerely

COW Blogs : David Battistella's Blog : Thanks Apple...Sincerely
Look,

I have not done a full evaluation of the software but I have to say one thing.

EDITING WITH FCP X is VERY VERY FAST!

I have prided myself on being able to break down footage quickly but FCP X takes editing to a whole new level. I am talking about EDITING. I actually do not care much about the import export stuff at this moment.

WHat I have been dreaming about is a rethink on how we breakdown shots and put images together and FCP X is very fast and very intuitive. I am really excited about this software. It is very powerful and to me it really deserves the name PRO.

There will be doubters. There will be non embracers. There will be defectors.

But I have to say thanks Apple. This software is really smart, and I know that I have not unleashed my potential with it. The interface is gorgeous, navigating footage is smooth and I look forward to the coming days with it.

A new cornerstone to post creativity.

I encourage you all to drop what you thought NON LINEAR Editing WAS and grab hold of what it is. This is a very very serious editing too.


David



Posted by: David Battistella on Jun 21, 2011 at 3:15:16 pmComments (28) FCP, EDITING

Comments

Re: Thanks Apple...Sincerely
by troy waterman
Hi David,

Great news to read your blog! Are you using it on Lion or or Snow Leopard?

thanks!
troy

Troy Waterman
Managing Editor/Owner
Snowy Peak Entertainment
8101 E Prentice Ave, Suite 700
Greenwood Village, CO 80111
O- 303.339.7327
C- 303.949.3231
Re: Thanks Apple...Sincerely
by David Battistella
Mitch,

I think I am realizing this. FCP 7 is a great app and the suite of apps is a great app. Everyone is running it like silk in their own facility to suit their own needs. I have a ton of respect for COW contributers like Walter and Gary. No one can question their professionalism and integrity.

I think Apple knows that the larger facilities are not going to jump on the new software (much the way MANY rental houses did not jump on RED in the early stages) and that releasing teh product right now (even in a partial state) sets the stage and gives people the time to adapt and change.

I see so much great thinking in this app. And it answers the bell in terms of editing images together quickly.

I can't put FCP X into primetime yet, but I know that Apple has put their "apples" into FCP X and that all future development of the product happens with X.

So, I have the app. I talk about what I like in it. Sure, I know there are shortcomings, but this thing is going to evolve and I choose to embrace. The same thing happened with 4K RED camera in 2006/7.

Look how much is being shot on RED now.

FCP X is also an exceelent interface with the REAMS of footage being shot on DSLR.

I also trust that Apple knows more about the "entire" industry and the way it is trending so they made a tool to take on the future.

Metadata in movies is really important. Apple knows that the internet has shifted to video, look at the statistics. They want to provide a tool that will meet that need.

Really take a look at how the FCS suite was really well tuned to what the trends were going to be, not really what they were at the moment. It's the same here. They have the dollars and the resources to look at this stuff closely and it is their job to answer the bell.

More content is moving toward the internet. Quote Unquote broadcast is dying a slow but meaningful death. Tape is going south (en masse)

My guess is that they will "pro up" FCP just the way they did with the first ever release. It was a DV editor when it was released. That is it, a DV editor that showed lots of potential and that is what FCP X is now. They've opened it to the willing and will add features. It's smart.

I'm no fanboy. I use my gear, but I also like that Apple was gusty enough to make this move, and I I thinking three to five years, not three to five minutes.

David

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Re: Blog: Thanks Apple...Sincerely
by Dale Robinson
David, I would like to pick your brain about your progress. I am only able to dissolve between clips that are on the same track. I haven't been able to dissolve overlayed b-roll on track 2 back to track 1.

How are you accomplishing dissolves from track to track ?

Re: Blog: Thanks Apple...Sincerely
by Greg Penetrante
Dale,

To dissolve from V2 to the storyline, select the clip in V2. Press Ctrl-V to bring up video animation palette. See where it says "Compositing Opacity"? Clip on the disclosure triangle on the upper right and the keyframes reveal. Then you can drag the left and right edges of the Opacity to perform a dissolve.

-Greg

+1
Re: Blog: Thanks Apple...Sincerely
by Dale Robinson
This looks more like an non additive mix. I have been able to add a text layer and then select control add cross dissolve and that works but it does not work on the clips.

Re: Blog: Thanks Apple...Sincerely
by Greg Penetrante
Dale,
I tried that, too, for text and it works. I guess clips are really supposed to be on the main storyline, just like on the old Avid days ;-)
Anyway, I tried the video animation palette trick again, and it looked like a cross dissolve and not a NAM. Hmmm.. Did you drag the left and right keyframes inwards?

best,
-Greg

Re: Blog: Thanks Apple...Sincerely
by Dale Robinson
Scrolling through a clip in the event browser and the selecting the media start (go to beginning of clip)
takes me all the way to the first clip in the event browser and not to the beginning of the clip that I was scrolling. Any thoughts ? How to one key stroke back to the head of the clip ?

Re: Blog: Thanks Apple...Sincerely
by Greg Penetrante
Dale,

I figured out how to add transitions to clips above the Storyline ;-)

Select any clip above V1. Press CMD-G (Make Storyline). Now you can add transitions to this clip ;-)
Go figure.

Re: Blog: Thanks Apple...Sincerely
by Greg Penetrante
[Dale Robinson] "Scrolling through a clip in the event browser and the selecting the media start (go to beginning of clip)
takes me all the way to the first clip in the event browser and not to the beginning of the clip that I was scrolling. Any thoughts ? How to one key stroke back to the head of the clip ?"


Hmm... Try using the semicolon ";" and apostrophe "'" to navigate between media start and end. This worked for me.

-Greg

Re: Blog: Thanks Apple...Sincerely
by Dale Robinson
Greg, I appreciate all of your help yesterday. What is your overall impression of FCP X ?

Re: Blog: Thanks Apple...Sincerely
by Greg Penetrante
Hi, Dale,

So far I like what I'm seeing. I certainly won't use FCPX for projects that need to go to external software like Logic, ProTools or Resolve, but that's what FCP7 is for ;-) There's lots of potential in FCPX. Lots of jaded pros are understandably pissed about missing features.

Cheers,
-Greg

Re: Blog: Thanks Apple...Sincerely
by David Battistella
Maybe try going into list view to do this.

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Believe me. Everything is a lie.

Re: Blog: Thanks Apple...Sincerely
by Michael Hancock
That sounds like 5 or 6 steps to add a dissolve. is there no faster/easier way?

----------------
Michael Hancock
Editor
Re: Blog: Thanks Apple...Sincerely
by Paul Huppe
Pathetic. This is just like Vegas video...

Re: Blog: Thanks Apple...Sincerely
by Jamie Franklin
The *standard* gaps missing from this platform does not make it a very serious editing tool. It makes it a shiny new toy, not a tool.

Unless Apple shows their faces and gives its base of users a timeline as to when the beta fixes will be made and the software upgraded to a *standard* pro's can use, then we are only looking at imovie on roids.

Shame on Apple for dropping this either too early or too inadequate with no discussion as to what changes will be made.

We have every reason to doubt, every reason not to embrace it and every reason to defect or stay with FCP7 with what was delivered shamelessly today...
Re: Blog: Thanks Apple...Sincerely
by Greg Burke
Ya I mean Family Videos, birthdays and Road trip videos! I can edit those super fast on FCP X! so thanks apple, now how can i ingest my 7D footage......okay I cant what about my RED footage.....o I cant. But Hey I can open my imovie project.
Re: Blog: Thanks Apple...Sincerely
by Sohrab Sandhu
[Greg Burke] "how can i ingest my 7D footage......okay I cant"

You can play 7D footage i.e h.264 natively. I can safely say that from experience.


Sohrab

2.66 GHz 8-core, ATI Radeon HD 4870,
FCS 3, AJA Kona Lhi



"The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures. Because he never knows when these ideas might come together to form a new idea. It may happen six minutes later or six months, or six years down the road. But he has faith that it will happen." -- Carl Ally
Re: Blog: Thanks Apple...Sincerely
by David Battistella
Actually

I edited some red footage yesterday. It opens in fcpx the way red footage opened in FCP.

Your myth is busted. Test them talk.

David

______________________________
Believe me. Everything is a lie.

Re: Blog: Thanks Apple...Sincerely
by Jamie Franklin
[David Battistella] "I edited some red footage yesterday. It opens in fcpx the way red footage opened in FCP."

You mean you edited wrappers, not red footage.

It's 2011, not 2007...this is not a step forward. But, I would take a step sideways if we could get into a 64bit environment...but why over reach in leaving so much on the floor...

Other NLE's have offered native editing for a year or more. Not having this standard in X further signifies that this is not a new way forward nor a new way of thinking. It's ignoring...
@Jamie Franklin
by David Battistella
BUT,

Who says that Apple writes the support for the camera into the software. Did apple write the support for P2, XDCAM HD, AVCHD, CANON. I don't know the answer to that question.

I know that Apple was teh first NLE to integrate RED footage. I also know that the bottleneck in editing r3d is in the r3d file, it's not disk speed, ram or processing power.

I will say that without XML and EDL support (for now). that I would not edit a RED project in FCP-X unless I did not plan to go back to r3d media (which to me misses thr point of editing RED)

So the "lack" of RED support is more with the I/O functionality of XML/EDL than with "native" red footage. The mercury engine does a fine job with r3d, but then you ahve to use Premiere Pro.

David

______________________________
Believe me. Everything is a lie.

Re: @Jamie Franklin
by Jamie Franklin
[David Battistella] "I know that Apple was teh first NLE to integrate RED footage. I also know that the bottleneck in editing r3d is in the r3d file, it's not disk speed, ram or processing power."

Well, at the time it made sense. R3D was pushing and is geared towards an affordable workflow. In 2007 what was the cost of an Avid setup? I was there in the inception trying to make it work with FCS, and it was not a pretty beginning. Neither was it for Scratch...

Adobe made great strides with R3D and there is no question that Apple should be moving ahead at this stage. That may be an expectation on my part simply because they were the first, but just running parallel at a minimum should be in their strategy - out of the gate. We keep beating a dead horse here, but what was rolled out was extremely disappointing on so many levels...

Where are you going to take your red footage in FCX? If you enjoy a sandbox, great, I'm sure the program will grow on you and you'll gain an appreciation of what they rolled out...R3D is heavily dependent on getting OUT of an NLE...even PPRo...and this can't even do that at a minimum, let alone working natively...Final Cut is dead to me lol
Re: @Jamie Franklin
by David Battistella
"I will say that without XML and EDL support (for now). that I would not edit a RED project in FCP-X unless I did not plan to go back to r3d media (which to me misses thr point of editing RED)"

Did you miss this line from my last post.

I won't be doing any RED projects in FCPX because there is no way to finish r3d without XML or EDL support.


[Jamie Franklin] "Where are you going to take your red footage in FCX? If you enjoy a sandbox, great, I'm sure the program will grow on you and you'll gain an appreciation of what they rolled out...R3D is heavily dependent on getting OUT of an NLE...even PPRo...and this can't even do that at a minimum, let alone working natively...Final Cut is dead to me lol"

This was a pot shot. There is no need for that.

David

______________________________
Believe me. Everything is a lie.

Re: @Jamie Franklin
by Jamie Franklin
[David Battistella] ""Where are you going to take your red footage in FCX? If you enjoy a sandbox, great, I'm sure the program will grow on you and you'll gain an appreciation of what they rolled out"

This was meant in general. And to continue your point, not directed at you entirely. Sorry it was clumsy. Not sure what is a pot shot...if it can't do it, it can't do it.
Re: @Jamie Franklin
by David Battistella
It's all good. This is a very interesting week.

______________________________
Believe me. Everything is a lie.

Re: Blog: Thanks Apple...Sincerely
by David Battistella
This is a very negative and cynical post. It insults me as a creative professional.

I edited RED footage yesterday.

Check the attitude. It's unappealling and comes of as whiny.

david

______________________________
Believe me. Everything is a lie.

Re: Blog: Thanks Apple...Sincerely
by Mitch Ives
David, just to provide some balance here. Your initial post struck me as very "Polyanna" and I found it insulting not only as a creative professional, but as a highly experienced one.

I'd suggest that we make room for all opinions here... yours and his...

Mitch Ives
Insight Productions Corp.
mitch@insightproductions.com
http://www.insightproductions.com
Re: Blog: Thanks Apple...Sincerely
by David Battistella
[Mitch Ives] "Your initial post struck me as very "Polyanna" and I found it insulting not only as a creative professional, but as a highly experienced one. "

Fair enough.

I'll take it back. I appreciate your input.

David

______________________________
Believe me. Everything is a lie.

Re: Blog: Thanks Apple...Sincerely
by Mitch Ives
[David Battistella] "Fair enough.

I'll take it back. I appreciate your input. "


No need to. My point was, I had a an initial reaction to your post, but I kept reading on to put it in context, as I've read many of your posts that I agree with. I.E., I still kept reading your posts (and others), as I believe that we can learn something of value from virtually anyone. Reading all these posts is taking a lot of time, but I believe it to be beneficial, as I'm interested in views other than my own...

Stepping back a bit, I recognize this is a very challenging time for FCP users. A lot of change happening. I understand the stress and panic out there, and the resulting temper flaring. The economy is bad enough, without throwing wrenches in the works. Still, in order to go faster, one has to accept the temporary reduction in acceleration that a gear shift requires in order to gain speed.

I hope that you and the others are right... I hope Apple fills in the gaps, and quickly before they lose the core users that are so valuable. As it is, I can only play with FCPX and continue to learn it. I can't make it our primary NLE... which is sad, as there is much to like. It's kind of like coming of age and realizing that a childhood hero can no longer be looked up to... not much to celebrate there.

Mitch Ives
Insight Productions Corp.
mitch@insightproductions.com
http://www.insightproductions.com
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