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This week's gone pretty fast for me, which is good seeing it's an entire 5 days! (see my entry "Here's Johnny... where?").

The other day, a rep asked me if I could do this animation thingy for a potential client. Thanks to AE, on line tutorials, and yes, even some direction here on CC, I did! It was a good exercise in sharpening up my AE skills, something that always comes in handy. I'm going to tweak this little :10 animation today, and will make it into an actual spot so they can see a spec, and I don't mean a piece of dirt when I say spec! lol

Often here at the ranch, the whole spec spot concept hasn't worked too well overall. Maybe it's a matter of an uninterested prospect getting the sales rep off their backs, I don't know. The bad thing about specs is they are free and there's no obligation for the potential client. We also don't want to just slam something together, because the idea is to help them want to buy. Of course, this takes time and resources that can often be better spent on paying accounts. It's just in my observation after many years here, the percentage of the prospects we make spec spots for who actually buy is so low it's not worth the bother. We don't do these very often any more anyway, and the reps have been showing prospects other stuff we've made for similar industries.

However, besides my animated spec, I have another one to do today for a hospital. Then, there's a billboard coming down the pike today too, which should be quick and easy.

I'm planning on making the entire hospital spec as well as finishing the animated one in After Effects today. I'm still a rookie with AE and have used it occasionally. This may change as there's just so many neat-o things I can do in there much easier than anywhere else, and things built in there have more of a "professional look" to them. Any time in AE for me is time well spent.

Thank God for After Effects!

Posted by: Mark A. Stuart on Oct 22, 2010 at 6:46:28 am

Cows! Yes, I'm still alive! Not sure this blog is, however. Can't even seem to find it now. I suppose it's been that long since I've blogged here, but looks like I'm still towards the top bloggers here at the COW too. Told you when I started this a few years ago I usually start them and blog for awhile, then drift away! Currently considering starting my own off my personal website, but we'll see. Life here in broadcast land has been very busy, but who's not very busy? Remember my post about "Meatball Production"? That has come to a whole new level with me currently cutting SIX half hour shows single handed EVERY WEEK. I must say, though, especially considering those deadlines, I'm pretty happy with the way they look. Lots of changes here at the barn since I last spoke to you. New boss, mostly same equipment (still broadcasting in SD here!) and the same prod. van that's falling apart by the day. Well, new gear is coming soon, and we did replace the very much needed lav mics recently. Night and day difference there. Overall, things here are OK, just different. I'm prodding along in Prod as always, but still loving the editing life, it's a good place to be. Special shout out to Mike C.: I haven't forgotten you, buddy. I'll catch up with your blog soon! Your fellow farmer, Mark


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