Today was an uncharacteristically windy day in Vegas. The wind created a dusty, almost foggy late afternoon that sent everyone running to the nearest cab or shuttle as they left the convention center for the day. Which is an oddly appropriate metaphor for the way product development seems to be happening for the end user.
As I walked around the south hall today and talked with different companies, it's hard not to be overwhelmed by the number of choices pelting you in the face like tiny granules of dirt. It's hard to say which product (or combination of products) is going to work, so you just kind of have to put your head down and go for it, hoping you don't accidentally walk off a cliff.
The amount of choice available today in who you want to do business with is unprecedented. And it's got ups and downs. I saw a number of people that seemed paralyzed by the choices available to them. I think the real challenge to come for companies is going to be finding a way to really stand out -- not just with the work itself, but the overall company image. I haven't seen that so much this year, especially between companies that seem to have identical services from the outside.
Tomorrow marks the third day of the show, and hopefully the floor will be less crowded. It is at this point that I begin to get hella sick of dodging people who are snail crawling the main aisles while texting. Get out the way!
Yesterday was the first day of the 2015 NAB Show, and appropriately enough I got too busy to write a blog. In fact, I fell asleep in front of my laptop. That pretty much sums up NAB for most people. Especially if they're me. (To my credit, it was well after midnight, and I'm from the east coast. I'm not THAT lame.)
Part of the reason yesterday was so crazy is because my panel "Working Together to Close the Gender Gap in Post Production" happened. It was a crazy success because we filled the room and had a passionate conversation that was clearly needed. But I'm going to recap that in another blog because ya know what? I need to decompress. I've been thinking of the panel content since last November!
Instead, I want to talk about a woman I met again after the panel. I'll keep her nameless for now (but she can totally comment if she wants), but she's a really cool lady working in a technical post job that clearly identifies with all we were saying. I'd forgotten about this, but she approached me last night to tell me I had made a difference to her last year. At a meet-up of editors the night before the show, she didn't know anybody. She said I grabbed her (I don't like when people are by themselves at meet-ups!) while she was standing solo, we talked, and I introduced her to people. And that made a difference in her experience in the show, and in getting connected to other editors online for the rest of the year.
I think there are two things to learn from this story. One: what a huge difference you can make to someone just by being nice to them once. Think about that if you're at the show, or if you're following along at home. And two: imagine if all of post production were so inclusive. If we took the time to seek out people on the fringes who don't have the connections because of gender or race or a number of other factors and give them opportunities to join in. Not handing it to them -- this woman still had to take the initiative to keep talking and follow up -- but open the door so things might be different.
Not the kind of daily NAB recap you might hope for, but the theme I've heard this year even more is that the people are what matter when you come to NAB. You see the tech, but the connections you make with peers and company representatives (that you talk the tech with, or not) are what serve you year round.
I spent half of my day at the convention center and the other half aggressively socializing with the entirety of the online post production community. Because of this, I have some observations to make on this NAB Eve.
1. Blackmagic Design has some interesting stuff to announce, and we know this because there are like 9 different signs and banners all over the convention center exterior. It's pretty awesome that Blackmagic is taking the opportunity to paint up Vegas with visions of Ursa Mini and Blackmagic Cinema Camera Mini. And no, I'm not giving specifics until I hear them from Grant Petty himself tomorrow. Instead, accept this photo as a tease.
2. Cameras are top priority for everyone. Even those of us that don't shoot. Cameras and codecs drive the media we get, so everyone is anxious to see what new thing could be coming.
3. The theme of this year for me has definitely been collaboration, but mostly in the sense of vendor to vendor. Third party development is something I've heard from every company so far in one way or another. I bet there's a lot more to come, although it may not be as high profile. I don't remember hearing so much about making propriety systems accessible or agnostic before.
4. People are very much looking forward to our panel on closing the gender gap in post tomorrow at the convention center. If a recording is available after the panel, I'll be sharing it soon after the show ends.
Those are my expert observations. I have to go put out milk and cookies so the NAB Fairy will leave an Ursa under my pillow. (Ow.)
Fresh off a week of some of the craziest night shift hours I've ever worked, I'm desperately trying to gather myself together (with Bloody Marys applied liberally and responsibly) for an even crazier week ahead in Vegas where I'll again be covering the NAB Show with lots of blogs and articles. (Woo.) I'll be talking to all the top companies and individuals working in video today, gaining insight into where the industry stands and where it's going.
I'm scrolling through my social media feeds while I wait in ATL airport, and so far I'm getting a distinctly cynical feel about the show. Another codec? A fixed lens? Only those Premiere updates? I hope this is just an annual pre-show lowering of expectations because this level of meh-ness doesn't reflect some of the cool new infrastructure and camera technology I've seen lately. But we'll get to that eventually.
I'm looking forward to starting my Monday with back to back press conferences from AJA and Blackmagic Design -- the latter of which has to be accessed from a secret entry since the show floor opens later this year, which makes me strangely happy. I'll end the day with our panel Working Together to Close the Gender Gap in Post, happening at 5PM in N252, open to all. I between I'll share lots of stuff here and on Twitter (@kyl33t).
And if you see me around, say hi! We're all a bunch of weirdos anyway. May as well be weird in larger groups.