The world of video is going through a revolution when it comes to pricing. When I started my career, tape decks were more expensive than cars and a complete editing system cost more than my townhouse. Oh how the world has changed.
The video industry is experiencing a race to the bottom. Gear keeps getting cheaper, which is a good thing in many ways. The problem lies in the cost barrier. Just as you’ve many photographers been frustrated by every schmo who buys a DSLR thinking he or she is a pro photographer, so have video professionals felt about photographers thinking they are video pros. Add to this sudden influx hundreds of schools pumping out graduates from media programs and you have a cluttered workplace.
I do not say the above to be protectionist or confrontational. The fact is that the video industry needs to evolve and will benefit from fresh talent and fresh ideas. Just don’t piss in the pool after you jump in.
Take a look around you and see what business practices others are following. Here are a few that I wish more would follow for the good of the video industry:
- Price fairly – Different businesses will need to charge differently for their services. Still, be sure you price services so you can survive for the long term. Be consistent with your prices and be sure to cover related costs like facilities, insurance, and equipment.
- Don’t do spec work – There is a lot of pressure to do unpaid work in the video field. Taking spec jobs to prove capabilities or show interest in a client. Look at other professions, they don’t face these same pressures. If you truly need to expand your portfolio, seek out legitimate nonprofit organizations and make a donation of your time and skill.
- Don’t badmouth your competition – Your only true competition is yourself. Speaking ill of your peers will only lower the standards of the industry as a whole.
- Your problems are your problems – Always pay your subcontractors (even if you haven’t received client payment). Similarly, you should not accept excuses from others above you in the client chain due to delayed payments. Make sure you responsibly keep payments flowing to those you hire.
- Act more like a lawyer and less like an artist – I’m not saying shelve your creativity... but remember that you are a trained professional with a code of conduct. You need to remember the important aspects of client management, professional communication, and ethical business practices if you want to succeed in video for the long term.
In these new online videos, author and trainer Rich Harrington provides a complete tour of Pages, Keynote, and Numbers. Each complete video features more than 40 segments dedicated to performing a specific task.
Apple Video Training: Pages for iPad – In this Apple-certified guide to Pages for iPad, master trainer Rich Harrington takes you on a comprehensive tour. You’ll learn everything from customizing existing templates by adding your own graphics, charts, and styles to creating documents from scratch. Featuring over 40 videos, each one is dedicated to a specific task in Pages. So it's easy to find exactly the information you want whether it's help with the basics, like touchscreen controls, or more advanced tasks like inserting graphics with wraparound text. You'll learn all you need to know to create dynamic personal and professional projects.
Apple Video Training: Keynote for iPad – In this Apple-certified guide to Keynote for iPad, master trainer Rich Harrington takes you on a comprehensive tour. Featuring over 40 videos each dedicated to performing a specific task in Keynote, you’ll learn how to create professional-looking presentations quickly. It's easy to find exactly the information you want, whether it's help with the basics, such as learning touchscreen controls, or more advanced techniques like creating tables and charts, or bringing your presentations to life with animated graphics and transitions.
Apple Video Training: Numbers for iPad – In this Apple-certified guide to Numbers for iPad, master trainer Rich Harrington takes you on a comprehensive tour. Featuring over 40 videos, each dedicated to performing a specific task in Numbers, you’ll learn how to transform your data into organized, professional-looking documents. You'll learn to customize existing templates or create documents from scratch, take control of tables and style charts. It's easy to find exactly the information you want, whether it's help with the basics, such as learning the touchscreen controls, or more advanced tasks like working with formulas and calculations.
Below are 15 digital voucher codes for use on Peachpit.com. Each code can be used once and will give a user access to the Keynote for iPad Online Video. First come, first serve.
Here are instructions for use:
- If you have a Peachpit.com account, go to www.peachpit.com/account and log in. If you do not have a Peachpit.com account, go to www.peachpit.com/join and create an account.
- On the Account page click the link for "Enter your code here" that appears under "Digital Product Voucher" in the right column.
- Click Submit.
- The video will be listed under Digital Purchases on your Account page; click the title to generate the download.
Here are the codes:
We typically build our production days around a 10-hour schedule. This allows about 7 hours of time for shooting and the other 3 for setup, breaks, and teardown. The important thing here is to pace yourself. Make sure you what you want to accomplish each hour you’re on set so you can measure progress or take corrective action.
While we try to maximize the day, we don’t try to kill the crew … there’s a difference:
- Make sure you have enough help to load gear in and out so you get off to a good start. For that matter, be sure to use a rolling cart to cut down on wear and tear on your body and speed up moving times between locations.
- Be sure to allow time for meal breaks. Keeping people from eating will only make them cranky and less productive. Try to bring some snacks and drinks on the set to keep people comfortable and from wandering off.
- Keep the schedule reasonable. We try to not to let the client schedule the first interview for 8:00 a.m. We’ve often had to convey to the client, “If you schedule this for 8:00 a.m., it means we have to leave our houses at 4:30 a.m. in order to have to everything set up on time.”
- We routinely have to remind clients that an eight-hour day does not mean eight hours of interviews. We also have to point out that it is a contiguous eight hours. You can’t schedule a crew to start at 9:00 a.m., then give them a five hour break in the middle of the day, and want them tape something that goes until 10:00 at night.
- Be sure to work with your clients and gently educate them. Sometimes we’ve had to say, “Yes, we can do this. But we’re going to have two crews and we’re going to have a changeover period here and the second crew will step on to the set and continue into the night.” Be smart: Respect your clients and your crew if you want the best results.
To learn how to make great web video check out Professional Web Video.