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Start with a Compelling Title

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The title of your eBook, app, or web video series needs to instantly capture the attention of your audience. Your title is most likely the first exposure someone will have to your digital content. There truly is something to the saying “You only have one chance to make a good first impression.” Your  title has only a few seconds to attract your target audience, grab their attention, and make them want to read, purchase, or watch.
A good title instantly tells people what your digital content is about.  Avoid “clever” puns that people have to think about. I find that being short and to the point works best. Many websites, online stores, and web video directories have character limits as to how many letters can be displayed.
Get to the point and hammer it in.

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Start with a Compelling Title
Republished by Richard Harrington


Posted by: Richard Harrington on Dec 2, 2012 at 8:08:00 pm BusinessWeb VideoSocial Media

Hypersyndicate Video and Social Media with HootSuite



Watch the whole class for free (actually all my classes). Free 7-day trial...

This tutorial describes how to connect multiple social networks together, and how to setup scheduled RSS feeds through HootSuite.

This specific tutorial is just a single movie from chapter two of the Maximizing Your Web Video and Podcast Audience with Hypersyndication lynda.com author Rich Harrington. The complete Maximizing your Web Video and Podcast Audience with Hypersyndication course has a duration time of 1 hour and 27 minutes and shows how to distribute content across all media platforms quickly and efficiently using hypersyndication.

Watch more of this course on lynda.com:
Maximizing Your Web Video and Podcast Audience with Hypersyndication

Maximizing your Web Video and Podcast Audience with Hypersyndication table of contents:

  • Introduction
  • 1. What is Hypersyndication?
  • 2. Using RSS Feeds
  • 3. Targeting Computers
  • 4. Targeting Portable Media Players
  • 5. Targeting Television Sets
  • 6. Targeting Mobile Phones
  • 7. The Importance of Branding
  • 8. Essential Tools to Keep it All Running
  • Conclusion

Watch the whole class for free (actually all my classes). Free 7-day trial...





Posted by: Richard Harrington on Mar 11, 2012 at 5:21:00 pm BusinessWeb VideoSocial Media

The Business of Intranet Web Video

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Creative professionals know the impact that video has when it comes to changing minds, hearts and attitudes. Nothing is more compelling or effective than powerful visuals combined with meaningful words. With all of this possibility for persuasive message delivery, why then is video in the workplace frowned upon so often? Many corporations have blocked access to most web video portals. Some even go as far as to remove media player software. Their concerns seem to focus on reducing wasted time and protecting employees from inappropriate materials.

Read the whole article over at Creative COW for free –
http://magazine.creativecow.net/article/the-business-of-intranet-web-video/





The Business of Intranet Web Video
Republished by Richard Harrington


Posted by: Richard Harrington on Mar 16, 2011 at 5:31:00 pm BusinessWeb VideoSocial Media

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