The cost of creating video for the Web has plummeted, but it is still one of the most expensive elements of many Web site or Web 2.0 initiatives. Publishers want results—and it’s up to you to get them. In today’s world, your video needs to be in several places simultaneously, with great hooks bringing users back to your Web site. In this session you’ll learn how to become a hyper-syndicator, publishing your video to devices including cell phones, laptops, and televisions. Video publishing may start with an embed code, but so much more is possible—and this session will show you how to take advantage of the best opportunities available.
For more on creating video for the web, check out Professional Web Video.
One of our favorite services has to be blip.tv. This robust site let’s you publish your video to many outlets (including nontraditional ones like TiVo and internet connected TVs). In fact the company claims that its network “reaches more than 80% of Americans on the Internet and a growing number of television households.”
We really like how flexible blip.tv is in that you can choose your distribution format. You have options to use Flash, MPEG-4, QuickTime, and more. Their player is also highly customizable and can be fully branded to your site or brand.
The service has both a free version and a paid version at $8 per month. The paid version offers priority encoding so your files are available in multiple formats. This is a great feature as it lets others re-syndicate your content using a player of their choice. The control panel for the site is very robust, and gives you complete control over targeting specific networks and social media sites.