Videoguys 2012 Holiday Gift Guide
Great Gifts & Recommendations for Videographers & Editors at Every Price!
It's hard to believe that the holidays are here again. I want to apologize for getting this article out so late. It's been a very hectic past few months around here, and we're still making up for lost time caused by Superstorm Sandy. I thought about skipping this article this year, but we have so many great new gift items for our customers that I decided it was better late than never.
As I said, Videoguys has some really great new holiday gift ideas for video editors, shooters, event cinematographers and post production professionals. From beginner to expert, from hobbyist to professional, we've got some great stuff for you. So check out this year's guide and pick out a gift to get for yourself with some of the gift cards or money that others have given you this holiday season. Speaking of gift cards, Videoguys is happy to accept your American Express, Visa or Mastercard gift cards. If you want to place your order using multiple gift cards or credit cards we would be happy to accommodate you. Just give us a call 800-323-2325 and talk to one of our sales people or customer service representatives and we'll take care of the rest.
We've broken the guide into several categories that I think will help make your holiday shopping easier:
- Gizmos & Gadgets
This year we've found some really cool new gadgets for shooters, as well as productivity tools for editors
- Upgrades & Crossgrades!
Find out how you can take advantage of the software you already own to save big on the latest and greatest software tools
- Software gifts for Students
Take advantage of huge academic discounts for students and teachers and get them the software they need to prepare for the future.
- Hardware Specials
Do you need more video storage or Hardware I/O?
- Audio for Video
Improve your video by adding professional quality audio tools at an affordable price
- Software Plug-Ins
Add interesting effects, filters, titles and more to your already powerful editing tools
- Software Training
Beginners and professionals all enjoy handy reference materials to improve their editing skills
- Videoguys Gift Cards
Great last minute gift idea! Videoguys' Virtual Gift Cards will arrive in your inbox quickly and are on sale now at 5% off!
Check out the full guide: Videoguys Holiday Gift Guide 2012 & Secret Santa Coupon! http://www.videoguys.com/Guide/E/Videoguys+2012+Holiday+Gift+Guide/0x924f0e912088df906aa97d67e2d18744.aspx
2011: The Year of the X
That's "X" as in FCPX and XGrades (crossgrades)
2011 has been quite a year for Videoguys, and our industry. In April, at the FCPUG SuperMeet during the NAB show in Vegas, things changed dramatically when Apple gave a first look of their new FCPX editing software. I was at the event, and the room was filled with excitement, energy and anticipation - that is until after the Apple presentation. The professional editors and broadcasters in the room left feeling nervous and uneasy about Apple's commitment to them, their workflows and the needs of professional post-production. When Apple actually released FCPX later that summer web blogs and forums were lit up with frustrated FCP editors, wondering why Apple would abandon them and leave them drifting in the wind.
FCPX isn't just Apple's attempt to revolutionize video editing, it also spurred a revolt amongst their loyal FCP editors. Before we get into the backlash, lets talk about what we like about FCPX.
FCPX - Power to the people!
The first thing you have to understand and accept about FCPX is that Apple did not design it for professional post production. it was designed for the millions of people who shoot, edit and upload video everyday. Yes, there are millions of folks doing this, and for some of them, they need and want video editing software that goes beyond the low end consumer products like iMovie, Windows MovieMaker or Pinnacle Studio. Our Videoguys' techs have noted for years now that there is a demand for an advanced NLE software priced under $500. We haven't had a software solution come close to that since Avid pulled LIQUID off the market. Apple recognized this opportunity and they launched FCPX, at a price point of $299, delivered directly to your Mac via the App store. PURE GENIUS. No cost of packaging, distribution, sales organization or even advertising.
FCPX - I admit it, I like it.
For the record, I like FCPX - but I don't edit video for a living. I mainly make videos of my travels, family, kids sports and other events. I like what FCPX has going on under the hood - 64 Bit processing, native file format support, automatic correction and detection tools. I like the magnetic timeline and I like using keywords to manage my clips. For a new generation of video editors these new methods of editing will become 2nd nature to them, and quite frankly, many of them will never want or miss the old fashioned timeline. That said, FCPX has a long way to go before it gets accepted into professional post houses, broadcast television stations and Hollywood studios. Many hope Apple will get back there, I'm not sure they really want to. There is nothing wrong with having the world's best, most innovative video editing software for the average Joe, soccer mom or skateboard kid to use. After all, there are millions of you, while only a handful of folks go on to edit feature films or television programs.
Editors Revolt - Crossgrades for Everyone!
As we all know, FCPX released without several must-have features (Multicam, MXF import/export and 3rd party hardware support to name a few). That left professional post houses no choice but to investigate alternative products for their facilities.
Avid and Adobe seized this opportunity to aggressively go after frustrated and disgruntled FCP editors with new crossgrade campaigns. This was the first time ever that editors have been given the chance to buy Avid Media Composer or the full Adobe Production Premium for under a thousand bucks! The success of these offers also inspired similar promtions on Sony Vegas Pro and Grass Valley EDIUS. Some of these crossgrade opportunities have even become regular product offers and will be available until Apple makes their next move.
Apple has already promised a major release in early 2012 that will add Multicam & Broadcast Quality Video Monitoring. They did not provide details so it will be interesting to see exactly what that upgrade delivers. Will it enable existing 3rd party hardware to work or will it only work with new Thunderbolt based hardware? Will we get full I/O, or just preview? What other new features or refinements will be included to win back the hearts of loyal FCP editors? Will this release give editors everything they want or will there be another round of post-production editors crossing over to Avid and Adobe?
Enough about the year of "X", lets talk about the this year's list of
Videoguys' Top 10 Products of 2011.
- Avid Media Composer 5.5 & 6
- Adobe® Creative Suite® 5.5 Production Premium®
- Matrox MXO2 Family with Thunderbolt Adapter
- Grass Valley ADVC-G Series
- SONY Vegas Pro 11
- Avid Studio
- Red Giant Software Suites
- Boris Continuum Complete 8
- Roland VR-5 Mixer
- Class On Demand Online Training Catalog
Click here for the full article adn our Wish List for 2012