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Lights, Camera, Action – It’s Oscar Time and Avid has a lot to Celebrate

Every nominated film for Best Picture this year was created using Avid solutions and every editor nominated for Best Editing used Avid along with several other nominees in top categories. We’ll be tuning in to see who comes out on top, but as far as we’re concerned, all of our customers are winners. Use the following ballot to follow along at home.

Lights, Camera, Action – It’s Oscar time and Avid has a lot to ... by

Posted by: Adam Kranitz on Feb 20, 2013 at 9:01:00 pm Oscar

Louis Hernandez, Jr., Talks with SonicScoop About Avid’s Next Phase of Growth

"What interested me about Avid is that technology should bring humans closer together, and bring more joy. In this case, someone has the idea of creating content for the enjoyment of another person, and Avid’s role lies somewhere in between there in trying to facilitate that."


- Louis Hernandez, Jr., speaking to SonicScoop.


We are excited to welcome technology executive and member of the Avid Board of Directors Louis Hernandez, Jr. to his new role as Avid President and CEO.


Audio journalist David Weiss of SonicScoop caught up with Louis late last week and asked him a few questions about his role as the “the new de facto President of Pro Audio.” David also noted how Louis’s leadership signals a new phase for Avid’s growth and the future of Pro Tools.


“His installment by the Avid board stands as a welcome chance to begin a new era for the diversified media company,” David said. “… Hernandez’ appointment just may provide Pro Tools customers everywhere with reason to hope.”


In the article, Louis stated, “We’re already a strong leader in audio, we need to continue to be that way, but we need to roll up our sleeves, work with our community, and allow them to do what they want to do, which is create fantastic audio for the enjoyment of other humans.” “We’re proud of our heritage and of the investment we’ve made. We have a lot more to do. But more importantly, this should mark a new phase for Avid, one focused on growth and building a strong community,” Louis said. Read the complete article.


In case you missed it, the official announcement welcoming Louis to Avid is available in our Press Center. We will keep you posted on the latest news from Avid and the industry on Avid Buzz and @Avid on Twitter.



Posted by: Adam Kranitz on Feb 18, 2013 at 9:00:00 pm Pro Tools

Will an Avid Customer Sweep the ACE Eddie Awards and Oscar Awards for Film Editing?

With the American Cinema Editors (ACE) Eddie Awards taking place today, and the Academy Awards on the 24th, we’re in the thick of Awards season. You may not already know that all of the Oscar nominees for best picture, editing, sound mixing, sound editing, and score used one or more Avid solutions. And, all of the ACE Best Edited Feature Film nominees used Avid Media Composer.


Chris Innis, A.C.E., on location in Amman, Jordan for 'The Hurt Locker'


For many of the nominated film editors, the chance to take home both an Eddie and Oscar is very possible. As Variety recently pointed out, there is growing overlap of nominees across the ACE society and the Academy of Motion Picture Arts and Sciences. A number of editors have won both awards over the past decade, including Avid customers Bob Murawski and Chris Innis (“The Hurt Locker”) in 2009.


“This year, picks by ACE members and AMPAS voters largely overlapped again,” according to the Variety article.


We offer our heartfelt congratulations to all of our nominated editors. We’ll be perched on the edge of our seats with all of you, as we wait for that name to be announced from the stage. To read the complete Variety article, go to: ACE Eddie noms show revealing splits from Oscars.



Posted by: Adam Kranitz on Feb 15, 2013 at 9:00:00 pm OscarACE Eddie Awards

Abbey Road Studios Song Contest: How Grammy-Winning Producer Tricky Stewart Picks the Hits


The submissions for the Avid and Abbey Road Studios song contest are rolling in. This week we thought we’d share some insights on what you can do to stand out from the crowd – at least in the ears of Tricky Stewart – the Grammy-winning producer behind Beyoncé’s “Single Ladies,” Katy Perry’s second record, “Teenage Dream” and Justin Bieber’s “Baby.”


And if that’s not enough of a reason to take his advice, he’s also:


· Sold more than 25 million records world-wide through his company RedZone Entertainment

· Written and produced hit songs, including Rihanna’s “Umbrella,”,

· Mariah Carey’s “Touch My Body,” and Mary J. Blige’s “Just Fine”

· Logged production credits with Whitney Houston, Celine Dion, and Michael Jackson

· Been named Epic’s president of A&R

· Been featured as one of Billboard’s 40 Under 40: Power Players on the Rise


So what will he be looking for when he’s picking his winners for the contest? He’ll be looking for the emotional connection between the lyrics, melody and production elements.



(Please visit the site to view this media)



“The first part of a song is the song itself,” Tricky told Avid’s Artist Relations Manager Anthony Gordon at this year’s NAMM Show. “I will be looking to hear what it is they are trying to convey lyrically and melodically. If I feel there is a connection, I will be listening to see how the production enhances that feeling and if they’re giving me an emotional connection to the song.”


When it comes down to it, Tricky is always looking for the connection to his “musical spirit.” Think you have what it takes? Be sure to enter your original song in the Talenthouse-powered contest to find out.




Posted by: Adam Kranitz on Feb 14, 2013 at 9:00:00 pm Abbey Road Studios

Oh, What a Night

Music lovers around the world woke up bleary-eyed this morning after staying up late to catch all of the action at the 55th GRAMMY Awards last night on CBS.


We Understand Congratulations Are in Order


Year after year, the world’s most celebrated musical talent chooses Avid to help bring their creative visions to life and inspire listeners everywhere. Today, we wanted to take a minute to thank them and congratulate our many customers who were recognized as award nominees and winners last night. Many artists, producers and engineers who use Avid's audio solutions took home awards, including: Record of the Year, Gotye featuring Kimbra for Somebody That I Used To Know; Album of the Year, Mumford and Sons for Babel; and Best Rock Album, Black Keys for El Camino. Avid solutions were also used in the studios of other GRAMMY Award winners, including: Producer of the Year, Dan Auerbach for Black Keys, El Camino; Best New Artist, fun. for We Are Young; Rap Album, Drake for Take Care; Best Rap Song, Jay-Z & Kanye West for N****s In Paris; and Best Traditional R&B Performance, Beyoncé for Love on Top.


Our solutions are the industry standard when it comes to recording and producing the best music on the planet, and we can’t help but beam with pride when we see our customers get the recognition they so richly deserve on music’s biggest night.


Avid Celebrates a Massively Successful Night with The Black Keys





This year, Avid was thrilled to take part in the festivities surrounding the 2013 Grammy Awards by sponsoring the Black Keys official after party. The band took over a Victorian mansion in Hollywood, where party goers helped celebrate their massively successful night. And they had a huge night indeed, taking home Grammy awards for Best Rock Performance and Best Rock Song for their hit song Lonely Boy and Best Rock Album for El Camino.


In addition to the accolades for the band, Black Keys frontman Dan Auerbach won the coveted Producer of the Year award for his work with his own band, as well as with artists Hacienda and Doctor John. After headlining the awards ceremony, Auerbach came straight over to the party where he took over the decks to spin vintage soul cuts on wax until the wee hours.


We Love Rock N Roll


To extend last night’s excitement and to keep you moving and alert throughout your back-to-work Monday, we’ve put together a playlist featuring some of our customer’s top singles for your listening pleasure.








Oh, What a Night Republished by Adam Kranitz

Posted by: Adam Kranitz on Feb 10, 2013 at 9:00:00 pm Grammy Awards

Avid and Abbey Road Studios Song Contest Judge Spotlight: Grammy-Nominated Producer Greg Wells



Last month at The NAMM Show we announced our collaborative song contest with the legendary Abbey Road Studio, which includes a panel of judges made up of three of the industry’s top award-winning engineers and producers – and we’re excited to have Greg Wells on that panel.


Not only is he a Grammy-nominated producer, mixer and songwriter, he is the band you hear in Katy Perry’s U.S. #1 hit single “Waking up in Vegas,” and worked with soulful singer Adele on her Grammy-winning record, 21. His work has undeniably been stuck in your head at one time or another. So, why are we so excited? We’ll let his work and talent speak for itself.


Ten Reasons Why You Want to Work With Greg Wells


1. He has been dubbed “the Swiss Army knife” by The Police’s Stewart Copeland for his skill at engineering, producing and playing on some of the best-selling records in the world.


2. Artists like Perry return to Wells album after album for his ability to be hands-on and to let the artist’s own sound ring true.


3. He co-wrote Celine Dion’s “The Reason,” with Carole King and Mark Hudson. The track was produced by Sir George Martin, and became a Top 5 hit in Europe and contributed to the album Let's Talk About Love, selling more than 30 million copies worldwide.


4. He worked on Pink’s "Why Did I Ever Like You?"


5. He collaborated with Rufus Wainwright on "Across the Universe."


6. He most recently co-produced and co-wrote "The Killer and The Ruler" by Kid Cudi along with T-Bone Burnett for the Hunger Games soundtrack.


7. He produced All-American Rejects' 2012 release, Kids In The Street.


8. He has a serious passion for playing music – by the age of three, Wells was a self-taught drummer and learned to play piano shortly after.


9. Wells is known throughout the industry as being the kind of guy who “plays well with others.”


10. He believes in being hands on with an artist to assess what they’re working toward. "You want to hear somebody lost in their own performance with a complete lack of self-consciousness,” said Wells. “For me, the goal is to shine the best light on the artist themselves and help them be as true to themselves as possible. I'm more the basketball coach than the player." 


His diversity, versatility and musical chops make him one of the most talented and sought-after producers, songwriters and musicians in the industry – now is your chance to have him weigh in on your work by entering the contest today to have your chance to join the industry’s elite.




Posted by: Adam Kranitz on Feb 7, 2013 at 9:00:00 pm Abbey Road Studios

Avid Wins Awards for Audio and Live Sound at the 2013 NAMM Show


It goes without saying that the National Association of Music Merchants (NAMM) show in Anaheim, Calif., is an exciting event for audio professionals. This year, it was an exceptional show for Avid. In addition to sharing some of our newest product offerings, recent collaborations and an official Sibelius training and certification program, Avid was honored with several prestigious awards.


We won two Technical Excellence and Creativity (TEC) awards, which are voted upon by members of various professional organizations and audio industry websites, to recognize outstanding achievement in professional audio technology and production. We were thrilled to take home awards for both Avid Pro Tools 10 and VENUE SC48 Remote.


Avid Pro Tools also won:


· ProSoundWeb & Live Sound International Readers' Choice Awards 2013

· Pro Audio Review PAR Excellence '12 - Digital Audio Workstations

· Sound on Sound Magazine, Best DAW Software

· The Music & Sound Retailer, 2013 Music & Sound Award for Best Music Software Multimedia


And, we are proud to have been recognized by the Technology Institute for Music Educators (TI:ME) for Outstanding Contribution to Technology in Music Education.


During the last 25 years, Avid has been fortunate to work with the world’s top engineers to create digital audio and video technology used to make the most listened to, most watched and most loved media in the world. Even more, we have been fortunate to work with incredible artists, composers, engineers, producers, and FOH managers, who make everything we do so rewarding.



Posted by: Adam Kranitz on Jan 31, 2013 at 9:00:00 pm VENUEPro ToolsSibeliusNAMM

Look Inside the Crystal Ball


Check out the January cover story in Broadcast Engineering to get a crystal ball view of where the media industry is heading. In July and August 2012, in association with Avid, Ovum conducted an independent survey of 200 senior broadcast, pay-TV, studio technology and operations executives to better understand where these industry leaders see the industry heading. Read the full story on



Look Inside the Crystal Ball Republished by Adam Kranitz

Posted by: Adam Kranitz on Jan 30, 2013 at 9:00:00 pm Broadcast

Winter NAMM 2013: Day 1 Highlights and Today’s Plan



Day 1 of the NAMM Show was exciting—and super busy! Here's a quick recap --


We announced new products (Pro Series plug-ins), partnerships, and programs (get Sibelius-certified).


We announced our upcoming Inside Abbey Road video series—check out the video below and sign up to be notified when it starts.


(Please visit the site to view this media)


We also teamed up with Abbey Road for an exciting song contest, and launched a new Sibelius Feedback Community on IdeaScale.


Pensado's Place taped an episode in our booth with special guest, multi-Grammy-nominated producer/songwriter Greg Wells (Adele, Katy Perry, OneRepublic), who we also interviewed.


Audio designer Dave Hill and folks from Zynaptiq, FXpansion, and McDSP dropped by to chat.


Composer/arranger/musician Jay Terrien (Moby, Rancid, Rihanna) talked with us about his latest project with Alien Ant Farm.


Producer/engineer Joseph “Klypso” Mourad (Dr. Dre, Ne-Yo, 50 Cent) stopped by to talk music and more.


Today, Michael Fitzpatrick (lead singer of Fitz and The Tantrums) will be dropping by, along with more of our audio development partners. Then it’s Imagine party time!


(Please visit the site to view this media)


Head over to to catch the latest video interviews, photos, and more.


See you at the booth,




Posted by: Adam Kranitz on Jan 24, 2013 at 9:00:00 pm NAMM

Avid and Abbey Road Studios Team Up to Uncover the Music Industry’s Hidden Talent


Santana wrote about it (“I’m wiiiining!) and so did Nicki Minaj (“I came to win…”). What will it sound like when it happens to you?


For the last 25 years, Abbey Road Studios has contributed award-winning products to the music industry. In celebration of this milestone, today at NAMM, Avid and Abbey Road Studios announced the launch of a global talent competition. Aspiring artists, musicians and producers will have their songs heard, mixed and mastered by the industry’s top producers and engineers.


Starting today through March 13, musicians around the world will be able to upload one original song of their choice to be judged by music industry veterans and fans online during the week-long voting period that ends March 21. Industry judges include Grammy-winning producer, mixer and songwriter Greg Wells (Adele, Katy Perry); musician, producer and A&R representative John Feldmann (Goldfinger, Good Charlotte); and Grammy-winning producer Tricky Stewart (Beyoncé, Mariah Carey, Rihanna).


The judges will choose their three favorite songs, and the winning artists will have their single mixed and mastered by Abbey Road’s Online Mixing & Mastering Services, and will receive a full Pro Tools|HD Native recording system from Avid. The winner of the fans choice award will receive an Avid Mbox® audio interface with Pro Tools 10 software.


“The hardest thing for an aspiring musician is to get their songs heard by the right people,” said Greg Wells, competition judge and multiple Grammy-nominated producer, mixer and songwriter. “This competition is the perfect way for artists to get their music out there and I’m really looking forward to listening to an eclectic mix of songs.”


Avid and Abbey Road Studios have long shared a passion for the creation of music, and are excited to team up to give aspiring musicians the chance to reach a global audience and showcase their work to three of the most respected figures in the industry.

Posted by: Adam Kranitz on Jan 23, 2013 at 9:00:00 pm Pro ToolsMboxNAMM

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