Someone sent me a link to a blog written by a writer named Karen who has her own blog at wordsforhire.blogspot.com. In it, she uses my article "Clients or Grinders: The Choice Is Yours" as the jumping-off point to show how some businesses suffer what she calls "welfare mindedness." Her article is quite insightful and I am honored and flattered that my piece inspired her to write her own ideas, found in the article you can read here.
In the article, she says:
Many small business owners are standing in the welfare line and not sure how they got there. They work hard. In fact they may be working longer hours than CEOs of Fortune 500 companies. They deliver high quality work. Yet, they are barely making ends meet. These businesses are well intentioned but are not appropriately targeting their market or pricing their services.
Other small businesses are locked into a mentality that says they can only compete on price. To win against the “more established,” or “the “larger competitors” they have to compete on price. Does this sound like you?
Still others believe that volume makes up for low pricing. These business owners proclaim “yes our pricing is low but our volume supports it.” These same business owners would like to convince you to work at a fraction of your normal fees because they’re going to give you a large amount of work.
Check it out here, she makes some insightful points regarding things that can mentally trap business owners and negotiators.
Best always,
Ron Lindeboom
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