A note on a chilly Saturday morning....
Saturday night has become a dumping ground for television. Many networks are airing re-runs of shows that ran earlier in the week. HBO used to make a big deal out of Saturday as premiere night, with a different movie every week. Nope, not anymore. Their focus is on series programming on Sunday night. Same with Showtime (who, by the way, is up 10% in 2008, compared to POINT ONE percent for HBO) - it's all about Sunday night. I could go on with a bunch of other examples, but you already know what I mean.
This wasn't always true. In 1973-74, here was CBS's Saturday night lineup:
All in the Family (#1 for the year)
M*A*S*H (4)
The Mary Tyler Moore Show (9)
The Bob Newhart Show (12)
The Carol Burnett Comedy Hour (27)
I picked that year kind of arbitrarily - okay, I was looking up what else was happening the year that
Brain Salad Surgery was released. Hey, Mike Cohen, do you have that one? :-)
Poking around
a little further, it turns out that those 5 shows remained in the Top 30 from the 71-72 season until 75-76. And the fact is that the scale of those shows was much, much bigger than those numbers indicate. And on a Saturday!!
There have been other big nights, like Thursday on NBC in the 80s -- Cosby, Family Ties, Cheers, Night Court, Hill St. Blues. -- but can you think of even a single big Saturday show since 1977? Even one?
For your trivia notebook: the 4 half-hour sitcom/1-hour drama between 8 and 11 configuration was developed by NBC exec Pat Weaver, the father of actress Sigourney Weaver. Pat was also the inventor of the morning news show (Today) and evening talk show (Tonight). Perhaps most notably, he originated the idea of networks creating their own programs and selling ads!
A true genius. No, really - graduated magna cum laude from Dartmouth with a Philosophy degree.
Also for your trivia notebook, although you might have this one: Cheers finished its first season in DEAD LAST place. Seriously, not a single other series had lower ratings. Can you imagine? There are shows with higher ratings today being canceled after a few episodes. The days of smart executives relying on their instincts is long gone. They were far from infallible, but guys like Pat Weaver, Fred Silverman, Roone Arledge and Brandon Tartikoff were as well known in the general public as executives at any big company in their days...as well they should have been. Smart guys. Good instincts. Loooong gone.