When Steve Jobs called Blu-ray a big bag of hurt, he was being asked why the new MacBooks have no Blu-ray drives. His answer spoke to the cost of licensing the hardware. When his lieutenant Phil Schiller chimed in, HE was speaking about Blu-ray content when he said that the iTunes Store and Apple TV was the right way to deliver HD.
Steve knows how much a Blu-ray drive costs to license, so I'll take his word for it. I won't bust Phil too badly as an individual, because lordy knows he's not the only one to think that Blu-ray's launch will be impeded, if not altogether scrubbed, by digital downloads. I just think that downloads aren't the big story for HD delivery right now. I think the same thing that will prevent Blu-ray's speedy adoption is the same thing standing in the way of HD downloads catching on as quickly as they might.
Yes, I said "thing," not "things." There are plenty of market and technology forces standing in the way for the world at large worth talking about later, but for me, for now, there's only one obstacle standing in the way of me caring about Blu-ray or broadband delivery: my HD DVR.
Before the DVR, I was an early adopter of a whole lot of things. My first CD player cost $500 – a top loader! -- and that was one of the CHEAP ones. Like Blu-ray, the first sales were to "philes," in this case audiophiles. You could mostly only buy them in the kind of stores that sold receivers and amplifiers as separate components. Mine came from a store in Harvard Square, across from Needle in a Haystack, an entire store devoted to nothing buy phonograph needles. It wasn't a huge store, but I'm not kidding – NOTHING but needles. It was kind of eerie.
And back in 1983, $500 was real money.
I was also an early adopter of Laser Disk, which introduced a number of critical technologies to wide-ish scale (only 1% of the VHS market, but still) home use: widescreen aspect ratios, random access chapters, frame-by-frame viewing, surround-sound encoding including Dolby and THX, digital audio tracks that allowed things like commentaries and separate language tracks, director's cuts, significant bonus features, significant picture remastering, and of course, Disney picture disks.
(Without getting all dewy eyed about how much better a laserdisk in a good player looks and sounds than most DVDs, I'll simply observe that no DVD will ever be as neato as a Disney picture disk.)
There were related things I adopted early, including hand-made custom subwoofer cables, front-projection TV (had one of them big 3 CRT gun jobbies), and yep, DVR. That deserves a couple of blog entries by itself, and I'll get to 'em....but the bottom line very quickly became that there wasn't much point to watching TV without a DVR, and there was no way on green earth that we were even going to THINK about adopting HD until there was an HD DVD.
Fortunately, DirecTV came to the rescue with DirecTiVo, a co-branded box that did exactly what it sounds like it did: for $1000, plus $10/month for HD programming. Eek. A little painful, but hey, it was HD, the way we wanted, so we took a deep breath, did without heat that winter, and got what we wanted.
(I say "we" - my wife is every step along the way with all this. We loves us some HD.)
This means two things. One is that the absolutely very, very last thing that would keep my from adopting Blu-ray. I have the rest of my HD rig loaded for bear. I'm not holding my breath for players to drop below the "magical" $200 barrier.
More important for Blu-ray in our lives is that we've been watching HD movies since 2004. I'm getting more every week for the exact same price as SD cable, and using the DVR to watch when I want.
(Not at all a big deal, but something that I notice when I watch DVDs – I prefer the features and responsiveness of my DVR. I don't need chapter marks as much as I do to hop back a few seconds to hear something I missed. One button on the DVR, a pain on the DVD.)
I know there's going to be a lot more Blu-ray disks very quickly, but right now on my DVR, waiting for me to watch a couple more times before I move along are two of my favorites: Office Space and Lawrence of Arabia, neither of which is on Blu-ray. (If I was a better person, I might have put Lawrence of Arabia BEFORE Office Space. So I probably shouldn't mention South Park: Bigger, Longer, Uncut – should I?) I have no doubt they'll come to Blu-ray, but not before I'll have watched them a dozen times or more in HD.
The big Blu-ray news this month is James Bond. Well, I've seen all the ones I like – including my favorite, Casino Royale with Daniel Craig -- in HD plenty of times. (Daniel Craig is the best Bond by a longer distance than we have yet found a way to measure.) It's the highest-selling Blu-ray disk to date, although The Dark Knight debuts Tuesday and could easily surpass Casino Royale in its first week. I'll see it plenty of times, on my time, when it comes to my HD DVR for free in a few more months.
I've got precisely zero use for the Lord of the Rings books. I haven't gotten past the first dozen pages – sorry, I've tried, but I just can't. I laughed – hard – at anyone in my high school who read them. This put me off seeing the movies longer than I should have waited. My bad. As much as I came to love the movies in the theater (barring the multiple endings of the third), I place the deluxe editions of the DVDs – once you've included 3 commentaries and the two disks of documentaries) among the great achievements in the history of human artistic endeavor. I'm glad to be alive at the time they were released. (Yeah, really.) Not coming to Blu-ray before 2010 says Mr. Jackson. I'll have been seeing them in HD for maybe 5 years at that point. Will the extras that make the deluxe editions such a wonder all be remade as HD? Highly unlikely I think, and I watch those as often as I watch the movies.
Of course Peter will probably find enough extra goodies laying around to make the Blu-ray edition worth my while...but I'm having a hard time coming up with any reason to buy a Blu-ray player before then. Not that I'll necessarily do it then. But I'm waiting something to push me over the edge. Any suggestions? Because until you persuade me otherwise, I'm keeping Blu-ray in my big bag of ho-hum.
