|I am not going to convict the software because I think it is good and I believe it is the tool foe editors going forward. I'll stand by that. |
I wonder what this rollout might have been like if Apple did this.
Cupertino, June 21, 2011
Today marks a pivotal shift for Apple in our line of professional editing products. The much anticipated FCP X is being released on the Apple store. Apple has prided itself on building professional applications, used by professionals worldwide to create content for the web, film and television distribution.
When FCP came on the scene ten years ago, it began a revolution in digital film editing. Over the past ten years many professionals have made FCP their product of choice and built their business on apple software and hardware. We hope that you will find what we have done with Final Cut suits your needs.
We knew the software needed a complete rewrite of code, so instead of writing FCP 8 we decided to take a new approach to film editing. Every software model has been based on tape based editing using source record monitors. We created a simple, film style interface with a lot of database, rendering and editing power under the hood. We wanted to address things like autosaving, so that you would never loose a project. We wanted to give you a better set of finishing tools inside the application and we wanted to give you a strong metadata database feature because we have seen that tapeless workflow is becoming the norm. We wanted to be able to see and skim all of your footage, all of the time, instead of a thumbnail or a numerical representation of the images you need to edit.
We want to warn our professional customers that this version one release is missing key features that we know professionals use everyday. For this reason we will continue to support FCP Studio and FCP 7 for the next twelve months as we add the pro features like XML and OMF to the new Final Cut. Our logic is simple, get the software in the hands of our customers so they can try it, see it and take a good look at our approach. We think that is the best way for you to make an informed decision about the new software. We also want your feedback, so we can build and improve the products for the workflows of today and the future.
We hope you stay with us as we transition to the next generation of Final Cut Pro.
Anyway. I hope you see my point. If Apple had done something like this on the day of the release then I am sure that it would have been a smoother landing for the software.
As I said, I am not going to convict the software because as I get deeper, I see how powerful it is and how it could be used by multiple users in a shared environment or single users.
This is transition time. This is learn a new tool time (FCP X or some other choice if you are abandoning Apple).
It's a very good time for post production. It's nice to have something to discuss that takes in the whole philosophy of film editing rather than just the bells a whistles of a software update.