Hello Apple! BluRay is the Winner! How about it?

Hello Apple Engineers! Word is Toshiba is dropping HD-DVD. BluRay is the winner by a knockout!

So how about including BluRay authoring support in DVD Studio Pro now? I mean hasn't Apple been on the BluRay side of things since the format was announced? Doesn't Compressor already create files for both HD-DVD and BluRay? Don't BluRay burners for the Mac already exist?

Why am I asking so many questions?

For some reason, despite Compressor supporting BluRay and HD-DVD, despite BluRay burners being available for the Mac, despite Apple supporting the BluRay format (how I'm not sure), we can't author BluRay using Apple products.

So we own Adobe Encore CS3, which of course required us to purchase Adobe Premeire in the process. We own the FastMac internal BluRay burner (excellent) and even own a Panasonic Dual Burner Blu-Ray Replicator (excellent). We've authored 4 BluRay titles to date and will probably author 8 to 20 more before the end of 2008. At some point, I would much rather prefer to work across the Apple Studio Suite rather than having to go from FCP to Compressor to Encore to Toast to the FastMac burner.

So hello Apple Engineers! BluRay Authoring! Please!

Toshiba officials made it official today.  HD-DVD is done.  

http://money.cnn.com/2008/02/19/technology/toshiba.ap/index.htm?postversion=2008021904

http://www.msnbc.msn.com/id/23204819/

http://www.bloomberg.com/apps/news?pid=20601087&sid=aBgBfVVdAHAM&refer=home

I could go on but I think you get the idea.  Toshiba announced that they will cease production of HD-DVD leaving BluRay as the sole winner of the high def dvd war. 

You know, that same BluRay that Pixar uses to create spectactular versions of Cars and Ratattoule?  Wonder which authoring system they're using?  Definitely not something from Apple......

Walter Biscardi, Jr. www.biscardicreative.com