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In my Monday-morning breakdown of the numbers after the opening weekend of Monsters vs. Aliens, I noted a disproportionate share of the dough coming from 3D screens:
- $58.2 million for the weekend, on 4104 screens
- 28% of those screens were 3D, and accounted for 58% of the gross!
- .03% --that's three-tenths of 1 percent -- of those 4104 screens were IMAX (143 to be exact)...and they accounted for nearly TEN PERCENT of the gross!
Now, IMAX is a name you know. Until very recently, it has been synonymous with big-screen stereoscopic projection. Really, it's the first major brand in this space.
Here's the next brand to watch: RealD. Right now, they make the 3D systems used by roughly 90% of the installed screens. (The other big name besides IMAX: our pals at Dolby. But that's another story, and I'll get to it soon.)
RealD recently announced that their specific slice of the pie was a big one: over $25 million of the total take came from screens using their systems.
The 3D screen rollout has obviously slowed, for obvious reasons...and there are equally obvious reasons why someone might want to sign up for one of these screens anyway: there's obviously money to be made. Of course, if everything obvious was true, or everything true was obvious....well, you get the point.
In any case, look for more from RealD soon, right here at your friendly neighborhood COW.
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