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joseph kosinski

The Art and Science of Joseph Kosinski

I noted in my entry on the Tron sequel that a speedy look at Joseph Kosinski’s IMDb profile reveals virtually nothing -- not even his birthday. I’m amazed that nobody has gotten around to it yet, but he doesn’t even have an entry at Wikipedia.

(I wonder if it's related to the absence of an entry on the Tron sequel. Probably. The only power in the universe I can think of that's more powerful than the masses converging on Wikipedia is Disney.)

And so we ask,





who is this man, and why is he directing the sequel to Tron?

I first discovered him a year before any mention of him helming the Tron sequel, the same way that millions of other folks did: I saw this AMAZING commercial for the Xbox 360 videogame, “Gears of War.” On top of footage of horrific battles and a massive, terrifying monster, he lays a haunted, heartbreaking version of “Mad World.” It makes for an unsettling mix of violence, sorrow, humility, fear, and overwhelming mortality.

Hit the HQ button. Set it to full screen. Turn it up.





Here’s Kosinski talking about his work on the spot, which, remarkably enough, started with the song.





That version of “Mad World” is by Gary Jules, and was first heard by most of us in the remarkable “Donnie Darko.”





"Donnie Darko" was enough to propel the song to #3 in the UK in 2003, but its presence in the Gears of War commercial drove it to #1 at iTunes in 2006.


If you like that, you should also check out the full-length version. It lacks the blunt-force trauma of the shorter version, but it gives you a stronger sense of Kosinki’s cinematic vision. Again, click the HQ button. Watch full screen. Turn it up.






What I did IMMEDIATELY after seeing that first clip was to find out as much as I could about it. I quickly found the director’s website, josephkosinski.com. It turns out that he’s directed quite a few very, very high-impact spots over the years – even if, to be honest, I still haven’t seen most of them outside his website.

The website is in Flash, so links beyond that one are a no-go. The site is also a little old, I think – the clips are small-ish, and dog slow. It’s still worth poking around – lots of great info about the spots, including credits...but watch the spots here before you visit.

One of his commercials is among my recent favorites: “Lincoln Effect,” and it includes the great tagline, “Starships Don’t Need Keys.”





Since we’re talking about directing “Tron 2.0,” I want to draw your attention to “Apple, iSPEC,” a short film that, according to the credits, “postulates the evolution of the personal media device and experience, placing the viewer within a digital recreation of the Colorado Lounge from Stanley Kubrick’s ‘The Shining.’”

Sound freaky? Well, it is. It also evokes a postulatory (I guess) evolution of the world of Tron, from one oriented around the dark, to one oriented around light. Regardless, the camera moves through the opening scenes, including a very interesting new software UI, exactly as you might imagine it moving through a Tron sequel.





That one was all CG, and frankly looks it. Not in a bad way, but for all that it offers a strongly personal camera perspective, there are clearly no people in this environment. It’s truly gorgeous, though, and I’m not shocked that it won the Autodesk iDesign Award.

I learned that from a brief bio formerly posted at the site for his (former?) company KDLAB. The site’s just a landing page now, pointing you elsewhere, but I found the bio floating around, apparently untethered.

Also jumping out at me from his bio: graduating from “Stanford University with a BS in Mechanical Engineering in 1996 and from Columbia University with a Masters of Architecture in 1999. Since then, he has taught Advanced Digital Design at Columbia and serves on the beta board for Discreet in the development of their next-generation design software.”

Let’s add this up: engineering, plus advanced design, plus next-gen software development, equals TRON, baby!

To really, really see this pay off, check out “Nike, LesJumelles.” That’s French for “The Twins.” Watch it first, and then we’ll talk.





A profile at Autodesk’s website talks with Kosinski about using an alpha version of 3D Studio Max and some other Autodesk tools to put it together.

He offers a slightly more artistic take at Archinect, where he discusses the "twin" motif. Here’s the money quote:

“I did some investigation into the relationship between speed and energy and rediscovered Einstein's concept of “Time Dilation” - something which had always seemed fascinating to me. Basically, it states that as you approach the speed of light, time seems to slow down for you, and speed up for everything else that isn't moving.”

Man, oh, man, I cannot WAIT for this movie! After reading that, and seeing those, even if I’d never heard Tron, I’d want to see a full-length version of whatever this cat is up to.

That first Gears of War I saw came soon after “LesJumelles,” when Kosinski had moved to Venice, CA’s "Anonymous Content"...after being recruited by one David Leo Fincher, who is credited as “Creative Consultant” on "Gears of War, Mad World.”





A last note about college degrees in mechanical engineering and architecture, and work in the world of software design: it’s not all that many steps from building devices, to building buildings, to building a world. Because whatever else is true about the world inside the game of Tron, it reflects the strong mechanical and engineering design of a software/hardware mind. It’s not enough for the world inside Tron to be beautiful. It has to visually make SENSE.

I’m going to end this post where it began, with the original version of “Gears of War, Mad World.” This clip opens with that, followed by “making of” footage from Digital Domain, with block renderings and motion capture footage intercut with the final version. Like many of the best magic tricks, it becomes even more impressive once you see how it’s done. You’ll see the technology, but you’ll also see how Kosinski and his team turn it into art.





Kosinski is our boy, all right.


Bonus clips:

It turns out that our boy is quite at home with sequels. I showed his sequel to Gears of War, above. Here’s the third sequel. You know the drill: HQ. Full screen. Turn it up.





And here’s his sequel to “Les Jumelles.”





Here's a 2005 montage of his work. Most of my favorite bits are in the “Les Jumelles” and “iSPEC” pieces, but check the intro: very, VERY Tron.





And a special bonus digression on commercial directors who, like Fincher, transitioned to features. Here are a few off the top of my head:

Errol Morris (The Fog of War), Jonathan Glazer (Sexy Beast), Spike Jonze (Being John Malkovich), Tony Scott (Top Gun, and more others than you remember), Mark Romanek (24 Hour Photo), Tony Kaye (American History X), Michel Gondry (Eternal Sunshine of The Spotless Mind), Antoine Fuqua (Training Day), and Ridley Scott (take your pick).

(Who am I leaving out? Let me know in the comments.)

I should also note that some of these guys have done some of the best music videos of all time. Romanek: “Constant Craving,” "Are You Gonna Go My Way," “Closer,” and one of the all-time greats, Johnny Cash’s version of “Hurt." (I wrote about it here.)






Fincher’s videos are so off the hook that, as with Kosinski, I looked him up the first time he caught my, with Madonna’s “Express Yourself,” another on my short list for best ever.






Check it full screen, and loud. Some obvious nods to “Metropolis,” only with crotch grabbing. “Rated M, for Mature” – no kidding -- but a real joy to watch again. Throw in “Vogue,” “Forever Your Girl,” “Janie’s Got a Gun,” "End of the Innocence," and “Cradle of Love" off the top of my head.

Anyway, I like commercials. I like music videos. I like movies. Storytelling is storytelling.

Which brings us back to Kosinski and the Tron sequel. I have no idea if the guy liked the first Tron, or even if he saw it at the time. (I'm guessing he was around 8 when it came out.) But as I look at his work again, I can’t imagine anybody better equipped to direct the second one.




Posted by: Tim Wilson on Apr 26, 2009 at 2:54:24 pm Comments (1) joseph kosinski, tron, david fincher, mark romanek, music, music videos, 3d, entertainment, commercials

Tron 2 Review

More specifically, a review of the rapidly emerging news about the slice of nerd-vana that may or may not be named Tron 2.

Those of us who became devoted some classics of science fiction filmmaking between, oh, I don’t know, let’s say 1977 and 1983, have reasons to cast the stink eye in the direction of latter-day sequels, prequels and such. One of those classics is 1982’s “Tron,” and you don’t need me to explain why.





Yet even in this post-stink-eye era, the word on its sequel is nothing but good so far – including the news that it’s being shot in stereoscopic 3D. As soon as you hear that, your reaction is probably the same as mine – how could it NOT be?

Details have been coming fast of late, so it seems a good time to review where we are so far. Let’s start with a wonderful a bootleg clip of the trailer from 2008’s Comic Con. The quality is pretty nasty, because it’s, well, a bootleg. The clip itself drags a bit (less a well-paced trailer than a look at the “look” of the movie so far, I think), but you can definitely see where they were at the time.





The art and science of the final release will of course be light years (har har) ahead of this, but so far, so good!

A few things to note:

  • This is still online! Disney is notoriously protective of its properties, yet here this clip remains. I think they get that this barely embryonic footage is worth something, and was, after all shown publicly. I doubt any mercy will be shown for leaks…or to leakers…from here on.

  • I got chills hearing the roars of approval when the light cars, and especially Jeff Bridges, appear on screen. Even without the pictures, I’d have gotten chills just hearing it.





    (Here’s an interview in The Guardian that includes some of Jeff’s very endearing enthusiasm for the project.)






  • No Bruce Boxleitner in the trailer? No worries. He didn’t sign on until later in 2008, although he’s still listed as “rumored” on IMDb.





  • It was at the time of the trailer called “TR2N.” Cool-looking, yes, but virtually unpronounceable.





    The name has changed a few other times, but IMDB suggests that we may have landed on Tron 2.0 for now. I'm not convinced. Disney released a videogame called “Tron 2.0” in 2003.





    It was generally well-received -- both the hardcore game nerds and the gen pop give it roughly a B -- but Disney seems like a creative-enough bunch to come up with a unique name. Indeed, reports as recent as a few weeks ago have said that the title is in fact NOT set. Read on for details.

  • Did I mention the roars of approval? That for me is the big takeaway from the trailer.


One of the first questions to come up is, who’s involved? One sign of the project’s legitimacy is the presence of Steve Lisberger, who directed and wrote the story for the original, now here as a writer and consultant. Here’s a wonderful intervie... with Lisberger, as well as the best discussion I've seen of the showing of the trailer at Comic Con.

Something to be truly excited about is that two of the screenwriters, Adam Horowitz and Edward Kitsis have done quite a bit of heavy lifting as both writers and producers for television’s “Lost,” my vote for richest storytelling in the history of the medium, by a pretty long shot.

The key name is of course the director, Joseph Kosinski. A speedy look at his IMDb profile shows…nothing, except a pre-production credit for Logan’s Run. To be released in 2010, sez IMDb?! I don’t think so! (Although it turns out that Kosinski did in fact sign to do “Logan’s Run” first.) And no mention of Kosinski at Wikipedia!

I'd actually heard of him a couple of years before he signed on for Tron, when me and millions of other folks were bowled over by his commercial for Gears of War. Hit the HQ button. Watch full screen. Turn it up.




I was actually a little skeptical about the Tron sequel before I found out that the guy who did THAT was directing the movie! And while you may be skeptical about a commercial director taking on Tron for his first feature, I've put together some of his spots and other shorts that relate to what he might be up to with Tron, and some of the striking things he has to say about it. You'll love it. Even if you'd never heard of Tron, Kosinski is one of the most creative people you'll have come across in a long, long time.

In the meantime, here are some more of stories that have put the Tron sequel back in the news of late. First comes this article at /film the week before last, featuring the first picture of a costumed actor. Later that day, a picture from the set in Vancouver, standing in for New York City.





(I’m only including a few photos from the articles I link to at /film. It’s a great resource for folks tracking stories like this for the entire “reel world” that you should check out.)

The fella who sent in the picture is breathless with wonder:

“I was in total awe of how much equipment and gadgets they had. Everything I’ve seen them doing in the last five days is easily some of the most expensive stuff I’ve ever seen. It’s probably is $300 million, even if it’s canadian dollars.”

(Presumably written by an American who hasn’t noticed that the US dollar is getting its ass handed to it by the Canadian dollar…although because they’re Canadian, they’re doing it very, very politely.)

It took Disney only 3 days to tell us that the budget of Tron 2.0 is NOT approaching $300 million, a figure that had also been mentioned in the Vancouver Sun.

In reporting that debunking, /film includes a picture of a camera, and some tantalizing tech details:

“[‘Benjamin Button’ cinematographer Claudio] Miranda has challenged his crew with the task of having all the flexibility of standard 2D cameras including ambitious use of shots as well as Steadicam in 3D.” … “Amongst other setups, we will be rigging an F-35 to a GF-8 crane and Mini-Scorpio head to get a bird’s eye view out over the night streets of Vancouver.”





Remember the stereoscopic part? I recently had a chance to speak to John Daro at FotoKem, where a number of recent stereo smashes have been posted. He was speaking generally about stereo 3D DI…most definitely NOT about Tron, I promise…but he gave me insights into how the Sony F35 CineAlta camera works for stereo features.





Quite a bit of footage from the F35 crosses his desk, most of it shot at 1920x1080, 4:2:2, recorded at 880 mbps to the Sony SRW-1 HDCAM tape recorder that you can see prominently docked to the back of the F35.

Yes, tape. There’s a ton of it out there, even for high-end digital cinema. And yes, 1920x1080. As Russell Lasson noted in 21st Century Cinema for Creative COW Magazine, virtually all digital cinema is 2K, and as Panavision’s John Galt noted for us in The Truth About 2K, 4K, and The Future of Pixels, the majority of 2K is shot at 1920x1080. Even the Academy aperture for a 2K scan is only 1728 pixels.

So don’t get your panties in a wad about the Tron sequel or anything else being shot at 1980 for the big screen. You’ve already seen a ton of movies shot this way.)

At 4:2:2 for a stereo 3D shoot, the SRW-1 takes two HD-SDI feeds, and records them to a single tape: left-eye/right-eye for frame one, left-eye/right-eye for frame two, etc. John digitizes via the Sony SRW 5800 into the Quantum Pablo, which splits out two separate streams in real time as it digitizes.

The SRW-1 records only – only! – a single stream of 4:4:4. Shooting that way would of course call for a dedicated deck for each eye.

So if the report about shooting Tron 2.0 is accurate, that’s almost certainly how it’s being recorded. In any case, John will be going into much, more detail on the 3D DI post process for the upcoming Stereoscopic Issue of Creative COW Magazine.

Another recent report about Tron 2.0 is that it will be scored by the masked electronica dance duo known as Daft Punk.





With the original scored by the iconic Wendy Carlos, they have as much to live up to as anybody involved in the production of Tron 2.0. They can be cheesy – not necessarily a bad thing in this context – but I think they’re a great choice.

The most-viewed Daft Punk clip I found is this bit of genius by a youngster named Austin Hall, set to their song, “Harder, Better, Faster, Stronger,” also known in this permutation as “Daft Hands.”





The uber-geeks at Ain’t It Cool News got an updated report on the plot in the last few weeks, which you can take a couple of ways. One is that, far from being mere fanboys, the team at AICN have established themselves as a genuine force to be reckoned with. For example, site founder Harry Knowles emailed James Cameron about some of the “Avatar” rumors he’d been hearing, and Cameron replied.

So this wouldn’t be the first time that AICN has had info leaked to them...sometimes from official sources, intending to whip up a storm. It also wouldn’t be the first time that a studio has leaked something substantially true, but with important details obscured. And as the author points out, anything can change over the next two years. But his one rings true.

You can find plenty of other good stuff at AICN (as well as some adult language – step gingerly). I've been following it since early web adopter Roger Ebert – whose site remains one of the web’s great film resources -- pointed us to AICN back in 1996, when it was just Harry Knowles and his father. (Harry also co-hosted “At the Movies” with Roger a few times.)

One of AICN's Tron sequel tidbits is this impromptu conversation with Kosinski in 2008.

And this story includes the news that the name of the movie is not Tron 2, but “something with a colon."

This week they've also posted another exterior shot from Vancouver this week. Below is greatly reduced from the original.





As with the other photos we’ve seen so far, admittedly not much to see, but trainspotters will note that this is in fact another train, and that it has indeed been spotted.

This little summary is far from complete, but it’s enough to catch you up on where we are so far. For more perspective on this news, especially on director Joseph Kosinski, see here.



PS. In an article for Creative COW Magazine, CGI pioneer Steve Wright tells how the effects in Tron actually set the industry back!





This is the sidebar in an article in on how commercials were actually the driving force in widespread adoption of CGI. Pretty slick stuff, and well worth a look.

Posted by: Tim Wilson on Apr 26, 2009 at 9:48:02 am Comments (7) tron, movies, entertainment, stereoscopic 3d, joseph kosinski, sony f35, fotokem, creative cow magazine

Tim Wilson

Tim Wilson


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