What we need to remember is that at the end of the day what we do as editors is tell stories. It is our responsibility to connect the client and the target viewer with a clear and focused message, because every story has the power to bring about change. Change to the audience and the world around us. We need to make sure that our clients message is understood, and that the viewer is moved to action.
Posted by: Ken Harper on Feb 19, 2009 at 11:30:08 am
There is little doubt that the internet is fertile ground for advertising. It is hard to find a link or page that doesn't have an ad or pop-up. Videos are the next big trend but targeting them to your market can be hit or miss. Research is indicating a way to maximize your reach through the blogger community.
Here is a link that explains this well.
http://www.corporate-eye.com/2009/02/80-of-online-video-traffic-comes-from-... What do you think?
Posted by: Ken Harper on Feb 19, 2009 at 11:22:56 am
During the last 3 decades there have been 3 major innovations that have reshaped and expanded the reach of broadcasting. The first was a Community antenna that would redirect transmitted signals to areas with poor reception bringing television to remote areas. This simple concept led to the second advance by opening a door for future "broadcasters" like ESPN to enter millions of homes without the huge cost of a transmitter and antenna. The third is broadband internet. Websites like YouTube and Google video are giving people the ability to communicate ideas and messages to millions of views around the world. This has led to an explosion of content with little or no focus. This is however just the beginning, still in it's infancy this new arena will provide countless opportunities for future innovations.
So what do you think? How can we utilize this new tool better?
Posted by: Ken Harper on Feb 19, 2009 at 11:22:11 am
