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The Editor Who Came In From the Cold.

COW Blogs : The Editor Who Came In From the Cold.
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Interview with Editor Agustin Rexach

The Human in the Machine is a continuing series of interviews with industry professionals focused on the relational aspects of the editorial process. Blog pages and bookshelves everywhere are flooded with technical information on the craft of editing, but there seems to be little out there on the human side of it all. Even though much of our work is technical based, what is at the heart of it all is spending 10-15 hours a day locked in a room, usually with other people, creating stuff. What makes those other people come back to your edit suite instead of walking down the hall to the next one? What keeps those other people from killing you, or what keeps you from killing them? Why do so many editors and directors reference a “psychic relationship” where they instinctively know how the other would proceed with an edit? Some of my questions don’t even pertain to editing alone, but all work that involves relationships and collaboration. I think, especially in school, so much of the curriculum is geared toward the tech side instead of the human side. Unfortunately, I know too many great guys who are wicked machine operators but fall short in the client-relations category. They can soak up tutorials and spit out phenomenal work but you put a client over their shoulder who they have to entertain for the day and they’ll keel over. Even though it doesn’t seem fair, a big part of this industry is not based on raw talent and knowledge but on politics, connections, and people skills. You can either fight this truth or decide to train those muscles with the same intensity that you train your technical skill set. Hopefully each of these interviews give you a better idea of how to approach this human side of the business and how to create the work relationships that keep clients coming back for more.
If you haven’t read it yet, check out the first interview with Director David Smith. In this latest one I got to chat with Editor and friend, Agustin Rexach. I met him through the wonderful world of twitter as @ECedit and his generosity in sharing time and knowledge over the last year or so has been staggering, especially in the support he gave when I made the big move out to Colorado. He is the epitome of the act of paying it forward, and inspires me in that regard. His responses to my questions below are yet another example of how he goes above and beyond; there is so much gold in his perspective on the craft. I hope you enjoy it as much as I did.

read the full interview at
http://coldpost.tv/human-machine-interview-2-editor-agustin-rexach/1066/

Posted by: Glen Montgomery on Aug 8, 2011 at 8:51:03 am editing, business
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Spot Breakdown: “West Bank” for Sky TV

This is a slight deviation from the ongoing series of Feature Scene Breakdowns that I have neglected for the last six month or so. Being apart of the advertising industry now, I am finding myself much more attentive to the ad work that seems to assault me from every screen I own these days and I thought I should include it in this personal study. One huge upside of being within agency walls is a glorious room full of demo reels from over the years for Directors, Creative Editors, DP’s, FX Houses and even Catering companies (jokes). I have been trying to take advantage of that opportunity to study the work of the advertising realm masters. It was in one of those reels that I discovered this little gem of a spot from New Zealand for the Sky TV news network.

“West Bank” was released in December of 2009. The agency was DDB, Auckland. The Director was Cole Webley, the Cinematographer was Travis Cline, and the Editor was Kim Bica out of Arcade Edit. For me, the beauty of the spot is in how much editorial had to play in its success, and how invisible that hand is. Invisibility has long been a description of the craft and of the editor’s role; which as of late has been changing with the new, MTV-influenced styles. In many programs, the editorial practice has become much more apparent to the viewer. Rather than seamless cuts that distract you from the fact that they are even happening, the jumpcut has certainly become a star player these days. “West Bank” is a very high energy spot that plays out entirely on a battlefield, and lends itself to a jumpcut style. The artistry is that most of the cuts, although jumpcuts by definition, are masterfully stitched together shots that appear to be continuous.

view the rest of the breakdown, complete with video and still images at
http://coldpost.tv/spot-breakdown-west-bank-sky-tv/1036/

Posted by: Glen Montgomery on Aug 2, 2011 at 9:17:17 am editing, theory
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Bringing a little class back to the edit suite. It all started with a school assignment to make a commercial that spiraled out of control into an episode of COPS where the Pepsi Police took down a Coke ring. Years went by and I discovered video again in College in Cincinnati, where I stayed and started my career in post production. I have returned to the mountainous region of my forefathers and my future begins again. I am spending most of my waking moments on the lookout for any loose images that need to be put together in time and space with sound. I have a film editor's heart hidden within an advertising exoskeleton and I believe the cut is the greatest transition.
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