For video production, the budget is truly king (especially these days). It is important that you create a detailed, line item budget so you have a clear idea of the work involved and the costs associated with the project. Many clients will expect this level of detail in your pricing. You may also find it helpful to share a line item budget with your production team members so they know how much time is budgeted for each task.
- Open the file Budget_Template.xls. You’ll either need Apple Numbers (part of iWork) or Microsoft Excel. The templates are filled in with several standard labor items for video production tasks.
- Add rows for tasks as needed since this document is by no means exhaustive. Be sure to add any items you frequently need and delete any items that you never use from the starter template.
- Adjust the rates for your services. It is beyond the scope of this book to tell you how to price your services. You should do a little market analysis and see what your competition charges for items as well as look at your own internal costs.
- Once the rates and task items match your internal needs, save the document as a Budget Master for your company.
- Locate the file on your computer and press Command+I to access its properties.
- Select the Stationary Pad and Locked check boxes. Now your master budget cannot be overwritten, and when you double-click it, a new blank budget opens as a clean slate.
- When you’re ready to use the budget, double-click the file to open a new budget. Enter the quantity for all items you expect the project to need.
- Instead of deleting unused items, simply right-click on a row and choose Hide Row (Numbers) or Hide (Excel).
- If you want to discount items, just adjust the discount amount in Column E.
- All items will be subtotaled by category with a budget summary at the bottom of the spreadsheet.
- Save your budget, and then print or email it as needed. Be sure to save a new version for every change in case you need to compare budgets later in the project.
For more on the fusion of photography and video, check out From Still to Motion.
To learn how to make great web video check out Professional Web Video.
The cost of creating video for the Web has plummeted, but it is still one of the most expensive elements of many Web site or Web 2.0 initiatives. Publishers want results—and it’s up to you to get them. In today’s world, your video needs to be in several places simultaneously, with great hooks bringing users back to your Web site. In this session you’ll learn how to become a hyper-syndicator, publishing your video to devices including cell phones, laptops, and televisions. Video publishing may start with an embed code, but so much more is possible—and this session will show you how to take advantage of the best opportunities available.
For more on creating video for the web, check out Professional Web Video.
The Lens Correction filter in Photoshop is an easy way to fix common flaws in an image (such as barrel distortion, lens vignettes, and chromatic aberration). Usually the filter is run on 8 or 16 bits per channel still images. However it can also be run on DSLR video clips.
The filter can also correct perspective problems caused by camera tilt. It also automatically looks up lens information from an online database.
- Open a video file using Photoshop Extended.
- Choose Filter > Convert for Smart Filters to ensure flexibility in editing.
- Choose Filter > Lens Correction.
- A new window opens. Look in the bottom-left corner for information about the camera and lens used for the shot. (This comes with the metadata the camera wrote to the original file.) If you’re using a movie file, this info may be missing. It's a good idea to also shoot a still image on set to capture important metadata for your video clips.
- Click the Show Grid check box to make it easier to see perspective issues.
- Choose a manufacturer from the Camera Make menu.
- From the Camera Model menu, choose the correct camera model.
- From the Lens Model menu, choose the correct lens.
- From the Auto Correction tab, check the Geometric Distortion, Chromatic Aberration, Vignette, and Auto Scale Image check boxes.
- Switch to the Custom tab for advanced controls. Use the Vertical Perspective and the Horizontal Perspective to compensate for keystoning or angled shots. Adjust the Vignette Amount to further brighten or darken the edges.
- Click OK to apply the correction.
Because of the complexity of the effect, the video clip won’t play back smoothly. Choose File > Export > Render Video to process the file and create a new clip. Be sure to also save a PSD file for future changes. You can double-click the Lens Correction filter in the Layers panel to open the Smart Filter for future edits.
Be sure to check out my two Photoshop books – Photoshop for Video and Understanding Adobe Photoshop CS5.
|At RHED Pixel, we use the Mac’s built-in calendar and address book to keep the office organizer. Technically, this is a no-no as they’re not really designed for 20 different devices to be syncing at once. But hey... we’re risk takers. I did find two great apps on the new Mac App store today (they are also on the web too).|
Here are the official descriptions:
If you're like us, your calendar is how you manage your life. And that means that bad data can mean a really bad day—or worse. Calendar Cleaner removes duplicates, finds subtle problems with your events, and keeps everything clean as a whistle.
Your contacts are the center of your personal social network, and as such are often synchronized among your Mac, your iPhone, and many other apps, services, and devices. Contacts Cleaner finds and fixes the little problems that can creep in while you're not looking.