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Social Media Tutorial: What to Post


Watch more at http://www.lynda.com/Facebook-tutoria.... This tutorial explores how to write for social media and provides pointers for posting to social media outlets.

This tutorial is a single movie from the Social Media for Photo and Video Pros course presented by lynda.com author Rich Harrington. The complete course duration is 1 hour and 19 minutes long and shows how to use social media to its full potential and leverage the unique benefits it offers photographers and filmmakers.

Introduction
1. What Is Social Media?
2. The State of the Internet
3. Social Media Growth
4. Becoming an Enlightened Social Media User
5. Posting Strategies
6. Monitoring Your Social Identity
Conclusion

Follow Me on Twitter or Facebook



Social Media Tutorial: What to Post Republished by Richard Harrington

Posted by: Richard Harrington on Mar 19, 2013 at 9:13:00 pm BusinessSocial Media
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A Working Definition of Social Media


Watch more at http://www.lynda.com/Facebook-tutoria.... This tutorial defines social media and explores a few social media outlets.

This tutorial is a single movie from the Social Media for Photo and Video Pros course presented by lynda.com author Rich Harrington. The complete course duration is 1 hour and 19 minutes long and shows how to use social media to its full potential and leverage the unique benefits it offers photographers and filmmakers.

  • Introduction
  • 1. What Is Social Media?
  • 2. The State of the Internet
  • 3. Social Media Growth
  • 4. Becoming an Enlightened Social Media User
  • 5. Posting Strategies
  • 6. Monitoring Your Social Identity
  • Conclusion

Follow Me on Twitter or Facebook




A Working Definition of Social Media Republished by Richard Harrington

Posted by: Richard Harrington on Mar 2, 2013 at 8:43:00 pm BusinessSocial Media
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Why Linked In Still Matters

LI_matters


I was recently trying to explain LinkedIn to a few family members and friends… in this economy, people are definitely thinking about what comes next or how to protect themselves. But I think this is wrong. Business networking and your professional network can't just be resuscitated when you need it… you need to keep it healthy year round.

I recently came across my business card rolodex book, and I realized what an antique it truly was. Sure I have some pretty cards that are little bastions of miniature design… but they instantly go out of date. Here are ten reasons why I use LinkedIn… the paid version which offers more features.

  1. People move around. People are constantly getting new jobs or switching employers. I need to be able to keep track of them. Once we're connected on LinkedIn, I can find them wherever they end up.
  2. References matter. People have left some nice references and lots of endorsements on my profile. Nothing goes further than references… people really respond well to thoughtful opinions left about your work and character.
  3. Great groups. I belong to several group on LinkedIn. These let me interact with peers in a high-quality forum environment.
  4. Two or Three degrees of separation. Whenever I need a connection into a company for business… I can usually find a connection. It may be a connection that knows one of my connections, but this is an easy way to get the inside track and make a proper engagement.
  5. Targeted business news. I get some great articles from my network… and why I enjoy Facebook and Twitter… there's very little talking dogs, dancing babies, and spammy ads.
  6. A great app. The app of LinkedIn makes it really easy to browse the site and my connections. It also keeps my phone up to date with contact information for my network.
  7. Geographic awareness. Whether I am traveling for business and want to connect (check out Here on Biz) or to filter my lists on the site to find crew and freelancers in my network, I use the site all the time to connect with other professionals.
  8. It's not just resumes. You'll find videos, articles, slideshows, photos, and posts. The site is as rich as any other social media site, but a clearer focus.
  9. Search for jobs or candidates. If you need to look for a job, there's lots of those. If I need to advertise a position, I can go headhunting based on lots of criteria.
  10. See who's thinking bout doing business with you. Depending on privacy settings, I can see anything from their full bio to info about industry and location. This is a great way to see what's on some of your colleagues minds or to spot potential business opportunities.

Trust me… Using Linked In and taking the time to post updates and gather references… really makes a difference. Build your professional network so its strong and vibrant when you need it most.

I guess it's working… I got this in the mail today…. looks like LinkedIn just hit 200 million users…

Li_top




Why Linked In Still Matters Republished by Richard Harrington

Posted by: Richard Harrington on Feb 12, 2013 at 8:44:00 pm BusinessSocial Media
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Go Figure by the Family Online Safety Institute



Some facts about how youth use technology to access information. This video is a collection of interesting facts about the state of the net as well as usage of portable media players and mobile devices. This video was art directed by me and produced by my company RHED Pixel.




Go Figure by the Family Online Safety Institute Republished by Richard Harrington

Posted by: Richard Harrington on Nov 24, 2012 at 7:07:00 pm BusinessSocial Media
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Using Twitter To Build An Audience

Using Twitter To Build An Audience from Richard Harrington on Vimeo.



Twitter is one of the most powerful marketing tools on the planet, and it’s absolutely free. But knowing how to make it work to your benefit while still attracting and holding an audience takes work. In this free TAP! webinar, Social media experts Scott Bourne and Rich Harrington will discuss the best practices for attracting, building and maintaining your Twitter audience and how to market to them without sounding like a constant commercial. They’ll also talk about how to data mine Twitter for leads.




Using Twitter To Build An Audience Republished by Richard Harrington

Posted by: Richard Harrington on Nov 18, 2012 at 10:44:49 pm BusinessSocial Media
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Free Webinar from the Smartest Person I Know on Twitter

twitterwebinarbanner
I'm one of the organizer's for a brand new conference called TAP!2013. It's all about digital publishing, social media, app development, and thriving in the new world of digital content creation. To give you a free taste, I'm hosting a webinar with the super savvy Scott Bourne.

Plus if you register for the webinar, you'll get a discount code for the webinar that will add up to $300 off the registration price (nearly half off!).

TAP! 2013 FREE WEBINAR: Using Twitter to Build an Audience: How to Attract an Audience for your Dig...


Wedenesday, November 14th, 12:00pm EST

Twitter is one of the most powerful marketing tools on the planet, and it’s absolutely free. But knowing how to make it work to your benefit while still attracting and holding an audience takes work. In this free TAP! webinar, Podcasting experts Scott Bourne and Rich Harrington will discuss the best practices for attracting, building and maintaining your Twitter audience and how to market to them without sounding like a constant commercial. They’ll also talk about how to datamine Twitter for leads.

Join us Wednesday, November 14, at 12:00pm EST!
Sign up for free HERE




Posted by: Richard Harrington on Nov 9, 2012 at 5:20:55 am BusinessSocial Media
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Some Social Media Statistics

socialmediabiz

WHY BOTHER WITH SOCIAL MEDIA?

Because it's worth it. Here are a few statistics about the size of social media:

  • 96% of Generation Y uses social networks.
  • If Facebook were a country, it would be the fourth largest.
  • 300,000+ businesses have a Facebook page.
  • Dell has sold $3 million dollars of computers on Twitter.
  • Only 18% of TV campaigns generate a return on investment.
  • Ford Motors spends 25% of its marketing budget on social media -- and didn't need a government bailout.
  • The average American watches 124 videos per month online
  • 70% of 18-34 year olds watch TV on the web -- but only 35% use a TiVo.
  • 24 out of 25 of the top newspapers are experiencing record declines.





Some Social Media Statistics Republished by Richard Harrington

Posted by: Richard Harrington on Oct 10, 2010 at 6:46:16 am BusinessSocial Media
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