Imagine ► Achieve. Our theme for NAB 2011 gets right to the heart of our goals at Avid. Very simply, it defines the relationship between us and you, our customer. Whatever you can imagine, we can help you achieve.
You wanted better sound, easier collaboration, and more flexibility with your music and audio creation systems. Our response was Pro Tools 9. We heard you wanted a faster, more powerful and efficient film and video editing system. Our response was Media Composer 5.5, offering advanced search tools like PhraseFind, and new third-party hardware options like AJA IO Express, and audio and finishing interoperability features.
Now, we hear you want to get more work done faster and do it more collaboratively. You want to move from technological islands to more integrated, open, and interoperable workflows. You imagine having the ability to access, retrieve, edit, archive, and distribute your content easily over web and mobile. And you want to do it cost effectively.
Here at Avid, what we imagine is a great partnership with you. Our research and development is about what you imagine. It’s about helping you entertain, inform, create and build a more competitive business. In short—it’s about freeing you to do the work you love, and gain the recognition it deserves. That’s what makes us tick.
If you’re with us in Las Vegas, stop by the booth, we’ve got some exciting news. Or, stay tuned to Avid Community for the latest updates from the show.
Look forward to meeting you at the show, and online.